Future-Proof Now: Preparing Your Brand for the Agentic AI Revolution

Thought Leader Webinar featuring Flywheel | Omnicom

Agentic AI is rapidly reshaping how retailers, agencies, and technology providers, from major platforms to OpenAI and Google, are building their infrastructure. Brands that build internal capabilities, data infrastructure, and organizational readiness today will be positioned to compete as this shift accelerates.

Mike O’Donnell of Flywheel joins CRC on Wednesday, June 10 at 2 p.m. for a practical, forward-looking conversation on what brands need to do right now.

What You’ll Gain

Drawing on firsthand experience, including conversations that stopped brands in their tracks at CES, and Omnicom’s own advanced agentic layer actively interoperating with retailers, brands, and providers today, this session delivers a ground-level view of what’s working and the KPIs behind it.

Registration includes access to the on-demand replay we’ll send out after the call.

About the Presenter

Nick Fischietto

Executive Director, eCommerce

Cleveland Research Company

Nick is the Executive Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments.

Nick holds a Bachelor’s Degree in Finance from The Ohio State University.

Mike O'Donnell

SVP of Innovation and Business Transformation

Flywheel

Mike O’Donnell has been a leader in eCommerce retail for over a decade, with experience leading Flywheel’s Retail, Content, Supply Chain, and Innovation verticals. Today, Mike oversees FW’s AI Acceleration team with a focus on accelerating business outcomes with generative AI and democratizing innovation by lowering tech learning curves.

In his role overseeing content, he is creating faster AI content workflows and helping brands take unnecessary touchpoints out of the digital experience, moving manufacturers and retailers closer to a frictionless digital catalog. He has worked globally across a variety of CPG categories in North America, LATAM and EMEA. Mike’s prior experience includes In-Store media at News America Marketing and Digital Commerce at Compass Marketing. In 2026, Mike was named on ADWEEK’s AI Power 50: Shaping the Next Phase of Advertising.