eCommerce & Digital Opportunities in Foodservice Webinar

The pandemic rapidly changed shopping behaviors – creating a surge in online purchases across industries. While online resources began as inspiration, independent restaurant operators are now turning to the internet to conduct research and shop for supplies from both distributors and online retailers. According to our research, over 80% of independent operators believe they’ll continue purchasing products online at an elevated rate in the next 2-3 years.

Join CRC on Thursday, February 23 at 2:00 pm ET for our eCommerce & Digital Opportunities in Foodservice Webinar. During this session, the Foodservice Team will explore the independent operator path to purchase via online channels. We will also touch on where foodservice distributors and manufacturers are at today and where they’re going in this area.

The goal of this webinar is inspire and enlighten foodservice leaders as well as distribution and B2B eCommerce teams as you consider how and why online matters for your foodservice business in 2023 and beyond.

Key discussion topics include:

• How independent operators are finding ideas, researching, comparing, and purchasing restaurant supplies online
• What broadline foodservice distributors are doing in the area of eCommerce and digital ordering
• Key considerations for foodservice manufacturers who are shaping or evolving their eCommerce strategy, developing content, and investing for future growth

About the Presenter

Adrienne Moncrief

Executive Director, Foodservice Council – Partner

Cleveland Research

Adrienne is the Executive Director of the Foodservice Council at Cleveland Research Company, focused on writing research and hosting events. Adrienne is responsible for industry trend analysis and product development across the restaurant, distribution, and non-commercial foodservice channels, with the goal of providing business intelligence and actionable insights for manufacturers. She holds a Bachelor’s Degree in Professional Writing and Strategic Communication and graduated Summa Cum Laude from Miami University in Oxford, Ohio.