Homecenter.com Webinar: Best Practices for Engaging in eCommerce with Homecenter Retailers
The eCommerce landscape in homecenter retail continues to evolve and grow. Over the last three years, the gap between Amazon and the online offerings of Home Depot and Lowe’s has narrowed given the level of investment made by the retailers and increased consumer awareness driven by the pandemic. According to our research, we anticipate this trend will continue through at least 2024. The acceleration in online sales growth at the homecenters creates an opportunity for vendors in the development of their omnichannel strategies.
Join CRC on Thursday, June 15 at 12:00 pm ET for our Homecenter.com Webinar: Best Practices for Engaging in eCommerce with Homecenter Retailers.
Claire Obertin, Market Research Associate on CRC’s Home Improvement Council, will discuss best practices and strategies for establishing and developing partnership with Home Depot & Lowe’s eCommerce platforms.
Other discussion topics include:
- Online product assortment
- Direct fulfillment capabilities & supply chain
- Site execution & brand advocate programs
- Retail media spend
- Long-term retailer outlooks
Our goal is to help vendors stay up to date on new trends and emerging opportunities.
Registration includes access to the full slide deck and audio replay we’ll share after the call.
About the Presenter
Market Research Associate
Cleveland Research Company
Claire is a Market Research Associate at Cleveland Research Company specializing in identifying industry trends within the Homecenters and Farm & Home Retail channels. As the “digital native” of the team, Claire works closely with our eCommerce Council to identify Homecenter.com best practices and hosts the Home Improvement Council’s podcast, Supplier Stuff You Should Know. Prior to joining CRC, Claire worked for J.P. Morgan. Claire holds a bachelor’s degree in Marketing and Supply Chain & Operations Management with a minor in International Business from Miami University in Oxford, Ohio.