The $68B Question: Are Your Amazon Ads Funding Unauthorized Sellers?

Thought Leader Webinar featuring Gray Falkon

Amazon advertising is now a $68B+ channel — and for many brands, it’s the primary driver of marketplace growth.

But there’s a blind spot most teams aren’t measuring:

Who actually captures the sale?
As retail media scales, a growing share of ad-driven traffic is converting through unauthorized sellers — impacting pricing, margins, and customer experience.

Join us for a live discussion with Gray Falkon CEO Trajan Bayly, where he’ll break down:

• The Brand Protection Crisis: why brands are losing control on Amazon
• The $68B Question: how ad spend can unintentionally fund unauthorized sellers
• The Four Forces reshaping marketplace control (from seller sophistication to algorithm-driven conversion)
• Prime Day 2026: why what happens now determines who wins the spike

You’ll leave with a framework to protect your demand — and ensure your media investment drives revenue for your brand, not someone else’s.

If Amazon is a meaningful part of your growth strategy, this is a conversation worth having before Prime Day. 

P.S. The question isn’t just, “Are your ads working?” — it’s, “Who are they working for?”

Registration includes access to the on-demand replay we’ll send out after the call.