The $68B Question: Are Your Amazon Ads Funding Unauthorized Sellers?

Thought Leader Webinar featuring Gray Falkon

Amazon advertising is now a $68B+ channel — and for many brands, it’s the primary driver of marketplace growth.

But there’s a blind spot most teams aren’t measuring:

Who actually captures the sale?
As retail media scales, a growing share of ad-driven traffic is converting through unauthorized sellers — impacting pricing, margins, and customer experience.

Join us for a live discussion with Gray Falkon CEO Trajan Bayly, where he’ll break down:

The Brand Protection Crisis: why brands are losing control on Amazon
The $68B Question: how ad spend can unintentionally fund unauthorized sellers
The Four Forces reshaping marketplace control (from seller sophistication to algorithm-driven conversion)
Prime Day 2026: why what happens now determines who wins the spike

You’ll leave with a framework to protect your demand — and ensure your media investment drives revenue for your brand, not someone else’s.

If Amazon is a meaningful part of your growth strategy, this is a conversation worth having before Prime Day.

P.S. The question isn’t just, “Are your ads working?” — it’s, “Who are they working for?”

Registration includes access to the on-demand replay we’ll send out after the call.

About the Presenter

Nick Fischietto

Executive Director, eCommerce

Cleveland Research Company

Nick is the Executive Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments.

Nick holds a Bachelor’s Degree in Finance from The Ohio State University.

Trajan Bayly

CEO

Gray Falkon

Trajan Bayly is a visionary leader in eCommerce brand protection and the CEO and Co-founder of Gray Falkon, the industry’s leading brand protection solution.

With over two decades of experience, Trajan’s expertise lies at the intersection of AI, data analytics, and eCommerce. Under his guidance, Gray Falkon has pioneered AI-driven solutions for brand protection on major eCommerce marketplaces including Amazon, Walmart.com and eBay.

Trajan has been instrumental in shaping the discourse around brand protection in the rapidly evolving landscape. His insights have helped over 250 brands navigate the complexities of brand protection, ensuring their products’ authenticity and value remain uncompromised from counterfeits and unauthorized sellers.

Trajan’s background is as impressive as it is diverse. He holds an MBA from Duke University, a Six Sigma Black Belt certification from GE, and extensive experience in predictive analytics, business strategy, and executive leadership with global companies, as well as early-stage startups in the tech sector.