Farm, Ranch & Home
Pet
December 18, 2025
12:00 pm
Farm, Ranch & Home Retail Webinar: Aligning Investments to Drive Upside in 2026 and Beyond
The farm, ranch & home industry, which initially showed resilience post-pandemic, has now experienced 3 years of declines / flat sales. As the industry faces a more challenging macro environment and increased competition from top retail peers, in-store conversion across categories is increasingly difficult. However, our work continues to show still significant opportunities across the channel both within regional formats and more specifically Tractor Supply. To regain momentum in the channel, we will share how vendors must strategically adapt, focusing on smarter investments to enhance customer engagement and operational efficiency.
Join CRC on Thursday, December 18 at 12:00 pm ET for our latest Farm, Ranch & Home Retail Webinar: Aligning Investments to Drive Upside in 2026 and Beyond.
During this 60-minute session, CRC’s Matt Leiser will explore the most important trends within farm, ranch & home retail, highlighting top action items for vendors to increase share and drive efficiency heading in 2026.
Key discussion topics include:
• Examining the weakness in 2025
• Analyzing expectations for 2026 and 2027
• Top ideas for improving efficiencies across the channel
• Vendor best practices and key action items
• Regional retailers’ medium-term focus areas
• Maximizing the Tractor Supply opportunity
Registration includes the slide deck, audio replay, and audience polling results we’ll send out after the call.
About the Presenter
Matt Leiser
Director, Farm, Ranch & Home
Cleveland Research Company
Matt is the Director of the Farm, Ranch & Home Retail Council at Cleveland Research Company providing actionable business intelligence for CRC’s partners on home improvement and the building products industry for Pro, DIY, and eCommerce. Prior to his current role, Matt worked at Target Corporation in Minneapolis, where he developed a passion for mass retail in a variety of merchandising and management roles within Apparel and Accessories, Health and Beauty, Grocery and Home Improvement.
Matt holds a Bachelor’s Degree in Marketing from the University of Wisconsin – Madison.