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Home Improvement Summit

Designed exclusively for home improvement industry professionals, the Cleveland Research Home Improvement Summit will provide you and your team with a forward-thinking view of the home improvement industry including new, best in class merchandising strategies as well as detailed strategic and tactical recommendations to help you capture more of the upside opportunities within both brick & mortar retail and eCommerce.

With the outlook for home improvement still very favorable to the rest of retail, the Cleveland Research team (with over 20 years of experience analyzing the national homecenter business) will weave together a story for how to win the home improvement over the next 18-24 months by positioning you toward the right initiatives and investments.

Additionally, with the larger focus on maximizing advertising dollars, we are pleased to welcome Liza Hausman, VP of Industry Marketing and Community at Houzz and Andrew Eisner, VP of New Business Development for Discovery (HGTV/DIY Network) as our guest speakers.

Please join us and over 250 industry professionals in Charlotte on December 6th.

Hotel Accommodations

Hilton Charlotte City Center
222 E 3rd St
Charlotte, NC 28202
(704) 377-1500

Schedule of Events

Click to download the event agenda


Mark Herbek

Founding Partner, Executive Director
Mark is a founding partner and the Executive Director of Home Improvement at Cleveland Research Company. He has spent the last 15 years analyzing the home improvement and building products industry (Pro, DIY, and eCommerce path to purchase), specializing in identifying inflections to help vendors grow more profitably and better navigating the constantly evolving customer purchase decision process. Mark has been invited to speak at dozens of industry events including key conferences, industry tradeshows, and distributor and association meetings.

Mark graduated with a BA in Biology from Hastings College and has earned the right to use the CFA designation. Mark lives in Denver, Colorado with his wife Suzanne and their two children, Benjamin and Elise.

Matthew Leiser

Director, Home Improvement Council
Matt is the Director of the Home Improvement Council at Cleveland Research Company providing actionable business intelligence for CRC’s partners on home improvement and the building products industry for Pro, DIY, and eCommerce. Prior to his current role, Matt worked at Target Corporation in Minneapolis, where he developed a passion for mass retail in a variety of merchandising and management roles within Apparel and Accessories, Health and Beauty, Grocery and Home Improvement.

Matt holds a Bachelor’s Degree in Marketing from the University of Wisconsin – Madison. He currently resides in Chagrin Falls with his wife and son.

Pete Mscichowski

Director of Macro & Data
Pete is the Director of Macro & Data at Cleveland Research Company. He leads the Macro team, connecting the dots between CRC’s bottoms-up channel research and top-down economic data. Pete previously worked for Global Economics Group, an economic consulting firm based in Chicago.

Pete holds a Bachelor’s Degree in Economics and graduated magna cum laude from Loyola University in Chicago, Illinois. He currently resides in Cleveland, Ohio.

Liza Hausman

VP, Industry Marketing
Liza Hausman is Vice President of Industry Marketing at Houzz, an innovative residential remodeling and design platform and community. Ms. Hausman has experience spanning advertising, consulting, marketing and social strategy for Fortune 500 brands to a host of innovative startups. Liza co-founded her first internet startup in 1998, a home improvement retailer eventually sold to Walmart. Over the last seven years she’s worked with interior designers, architects, contractors and landscape designers to remodel and decorate nearly every inch of her home in Palo Alto, CA.

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Home Improvement
Hilton Charlotte City Center
Dec 6, 2018

Cleveland Research Company

1375 E 9th St #2700
Cleveland, OH 44114