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Home Improvement Summit

Designed exclusively for home improvement industry professionals, the Cleveland Research Home Improvement Summit will provide you and your team with a forward-thinking view of the home improvement industry including new, best in class merchandising strategies as well as detailed strategic and tactical recommendations to help you capture more of the upside opportunities within both brick & mortar retail and eCommerce.

With the outlook for home improvement still very favorable to the rest of retail, the Cleveland Research team (with over 20 years of experience analyzing the national homecenter business) will weave together a story for how to win the home improvement over the next 18-24 months by positioning you toward the right initiatives and investments.

Additionally, with the larger focus on maximizing advertising dollars, we are pleased to welcome Liza Hausman, VP of Industry Marketing and Community at Houzz and Andrew Eisner, VP of New Business Development for Discovery (HGTV/DIY Network) as our guest speakers.

Please join us and over 250 industry professionals in Charlotte on December 6th.

Hotel Accommodations

Hilton Charlotte City Center
222 E 3rd St
Charlotte, NC 28202
(704) 377-1500

Schedule of Events

Click to download the event agenda


Mark Herbek

Founding Partner & Executive Director, Cleveland Research Company
Mark is a founding partner and the Executive Director of Home Improvement at Cleveland Research Company. He has spent the last 15 years analyzing the home improvement and building products industry (Pro, DIY, and eCommerce path to purchase), specializing in identifying inflections to help vendors grow more profitably and better navigating the constantly evolving customer purchase decision process. Mark has been invited to speak at dozens of industry events including key conferences, industry tradeshows, and distributor and association meetings.

Mark graduated with a BA in Biology from Hastings College and has earned the right to use the CFA designation. Mark lives in Denver, Colorado with his wife Suzanne and their two children, Benjamin and Elise.

Omarr Aleem

Partner & Senior Analyst, Cleveland Research Company
Omarr is a Partner and Senior Analyst at Cleveland Research Company covering the home improvement and new construction space. Since the company’s inception, he has spent the last 12 years analyzing homecenters and new construction for our equity research business, along with helping vendors win in today’s changing environment, and presenting insights at key conferences and tradeshows. Prior to his role with CRC, Omarr worked as a Research Associate at FTN Midwest Securities and was also a member of GE’s Capital’s Financial Management program.

Omarr holds a Bachelor’s Degree in Business Administration from Georgetown University. He currently resides in Shaker Heights with his wife and family.

Matthew Leiser

Director, Home Improvement Council, Cleveland Research Company
Matt is the Director of the Home Improvement Council at Cleveland Research Company providing actionable business intelligence for CRC’s partners on home improvement and the building products industry for Pro, DIY, and eCommerce. Prior to his current role, Matt worked at Target Corporation in Minneapolis, where he developed a passion for mass retail in a variety of merchandising and management roles within Apparel and Accessories, Health and Beauty, Grocery and Home Improvement.

Matt holds a Bachelor’s Degree in Marketing from the University of Wisconsin – Madison. He currently resides in Chagrin Falls with his wife and son.

Pete Mscichowski

Director of Macro & Data, Cleveland Research Company
Pete is the Director of Macro & Data at Cleveland Research Company. He leads the Macro team, connecting the dots between CRC’s bottoms-up channel research and top-down economic data. Pete previously worked for Global Economics Group, an economic consulting firm based in Chicago.

Pete holds a Bachelor’s Degree in Economics and graduated magna cum laude from Loyola University in Chicago, Illinois. He currently resides in Cleveland, Ohio.

Russ Dieringer

Executive Director, eCommerce Council, Cleveland Research Company
Russ is the Executive Director of Cleveland Research’s eCommerce Council, responsible for research, events, and advisory projects. Russ has always had a passion for digging deep into different industries to help his clients uncover new areas of opportunity. Prior to his role with CRC, Russ worked as a senior analyst at Parkwood helping manage private market investments.

Russ holds a Bachelor’s Degree in Economics from The College of Wooster, and a MS in Business Administration from Simon Business School at The University of Rochester. He is also a Chartered Financial Analyst® (CFA) charterholder.

Russ currently resides in Brecksville with his wife.

Liza Hausman

VP, Industry Marketing, Houzz
Liza Hausman is Vice President of Industry Marketing at Houzz, an innovative residential remodeling and design platform and community. Ms. Hausman has experience spanning advertising, consulting, marketing and social strategy for Fortune 500 brands to a host of innovative startups. Liza co-founded her first internet startup in 1998, a home improvement retailer eventually sold to Walmart. Over the last seven years she’s worked with interior designers, architects, contractors and landscape designers to remodel and decorate nearly every inch of her home in Palo Alto, CA.

Andrew Eisner

Vice President New Business Development, Discovery
As Vice President of New Business Development, Andrew Eisner works to find new business and grow existing Discovery accounts. Eisner also sets the strategy and manages the Trade Show Sales effort for the Executive Leadership team at Discovery. The Trade Show Sales effort includes attending approximately 50 conventions by the companies 110 Ad Sales Sellers. As part of the Trade Show Sales effort, Eisner manages the relationships with the leaders of the organizations that produce trade shows including the NKBA, NAHB, OPEI, CTA and The National Hardware Show.

Eisner joined Discovery from Tribune Companies Superstation WGN. Prior to that Eisner ran his own online media company SARJ LLC that built websites including Couponsandfreesamples.com and fivestartravelclub.com. In his role at SARJ, Eisner was responsible for all aspects of each website including design, web coding, marketing and revenue.

Before forming SARJ LLC, Eisner was Sr VP of Sales at internet start up Phase2Media. Hired at Phase2Media as the companies 7th employee he was the first sales person and played an integral role in growing the company in its early stages. While at Phase2Media he started the companies e-mail division and helped manage a staff on approximately 10 people.

Eisner joined Phase2Media from The Weather Channel where he was New York Sales Manager for Weather.com. Hired originally to sell TV advertising, Eisner sold the first ads on Weather.com to Chemical Bank (Chase) and Delta Airlines and played an instrumental role in the sites early direction and success.

Eisner started his career at Turner Broadcasting Sales and Ogilvy & Mather. He holds a Bachelor of Art Degree from Rutgers University and is currently based in New York City. Eisner resides in Livingston N.J. with his wife and two teenage daughters.

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Home Improvement
Hilton Charlotte City Center
Dec 6, 2018

Cleveland Research Company

1375 E 9th St #2700
Cleveland, OH 44114