We hand-picked the following guides to supplement learnings from CRC's latest Thought Leader Webinar: Navigating Instacart in 2022 - New Features & Strategies for Brands. Inside you’ll find Code3's breakdown of the basics and and tangible tips to apply directly to your Instacart strategies.
Advertising on Instacart: The Basics
There’s no doubt Instacart is one of the fastest-growing eCommerce channels. During the Spring of 2020, Instacart launched its self-service advertising platform. Now brands and agencies like Code3 can create and manage campaigns directly within the Instacart Ad Platform. If your brand is new to the platform, this whitepaper is a must-read.
Advertising on Instacart: Best Practices
Although Instacart is a relatively new platform for advertisers, there are several best practices to keep in mind. Some of these have been provided by Instacart and others we share based on our experience with Code3 clients. If your brand already advertises on Amazon or another marketplace, you’re in an excellent position to begin advertising on Instacart.