COVID-19 drove a new wave of consumers to online shopping platforms as a means to avoid B&M stores. It also led existing online shoppers to expand beyond where they normally shopped to simply find the products they were looking for given widespread out-of-stocks. These consumer shifts resulted in unprecedented eCommerce growth in 2020 and 2021, spanning long-time leaders like Amazon, emerging digital-first brands and platforms, and even those that were historically slow to move on eCommerce.
Now that we are on the heels of the pandemic, what’s the aftermath?
We believe the pandemic-driven eCommerce share gains will be sticky, and we estimate the eCommerce business is now 4+ years ahead of pre-COVID expectations. Omnichannel and other emerging eCommerce models are more important than ever before, and we see the retail landscape becoming more interdependent on sales, marketing, supply chain, and more.
And here’s what it all means for branded manufacturers:
It means there are more eCommerce growth opportunities than ever before, but the opportunity is reliant on a greater number of retailers to focus on and invest in. It’s reliant on a holistic strategy, collaborative business practices, and new internal capabilities and external partnerships.
CRC’s 2021 Virtual eCommerce Summit equips your company with the insights needed to capture this expanded eCommerce growth opportunity. You’ll walk away from the event with leading-edge strategies and tactics shared by CRC analysts, eCommerce thought leaders, and your peers at branded manufacturers.
This year’s show featured two highly-focused themes over the course of four days, and included 14 sessions with 22 dynamic speakers.
Click the orange Register Here button to secure your full-access Virtual Summit pass that includes:
DAY 1 | Setting the stage for post-pandemic eCommerce
Welcome and Opening Session
Claire McBride, Cleveland Research Company
Macroeconomic & Transportation Overview and 2022 Outlook
Skylar Xie & Chris Johnson, Cleveland Research Company
The Consumer’s ‘New’ Normal(s)
Ginny Tredway, Cleveland Research Company
DAY 2 | Winning with your key eCommerce accounts
Connected Commerce: Navigating Ecosystem Change with Retail Media Zen
Margo Kahnrose, Skai
For and By Amazon Account Managers: Best practices from your peers on working with Amazonians, investing in merchandising events, and leveraging the SAS program
Vivek Rastogi, Colgate-Palmolive
Chris Lawford, Makita USA
Rachael Levensohn, Kimberly-Clark
The Power of Brand Loyalty: eCommerce Strategies to Build Loyalty Amidst Infinite Selection
Michael Lagoni, Stackline
Mastering Your Online, Multi-Marketplace Grocery Strategy
Sam Jennings, Code3
DAY 3 | Winning with your key eCommerce accounts
When Social & Commerce Collide: How Established Brands are Employing Paid Social to Boost Sales on Amazon
Lizzy Glazer & Jake Merrill, Code3 Company
Amazon Advertising: Driving Incremental Returns Through Real-Time Bidding and Full-Funnel Attribution
Patrick Miller & Abi Harmon, Flywheel Digital
eCommerce Assortment: Optimizing for the Consumer, the Retailer, and the P&L
Paul Murphy, Menasha
Darcy Meier, Newell Brands
Raj Sapru, Netrush
Home Improvement Online: How to Win with HomeDepot.com and Lowes.com Over the Next 3 Years
Matt Leiser, Cleveland Research Company
DAY 4 | Building a leading eCommerce organization
Learning eCommerce Through the Lens of B&M
Mark Stamps, Harvest Group
Brand Protection in Online Marketplaces – Setting Up Your Defense For a Successful Offensive Strategy
Nicole Reich & Andy Buss, Retail Bloom
How to Choose the Right eCommerce Agency for Your Organization
Scott Erickson, 3M
For more information on session detail, guest speakers and more, please click here to view the Virtual Summit’s main page.