Unilever: Building a Successful B2B Digital Strategy for Food Services

Room: Harbor H

With Amazon’s acquisition of Whole Foods and stepping more aggressively into B2B, food brands of all sizes were suddenly forced to rethink their online strategies. In this presentation, Menno Van Der Eijk, Sr. Manager of Digital and eCommerce at Unilever Food Solutions, is interviewed by Mark White, founding member of content26. Their discussion will touch upon Unilever’s course in Food Service eCommerce with their strategic online investments, the food group’s approach to resource allocations and budgeting, the role Amazon will play in their future growth, and much more.

*Presentation slides will be distributed following the event.

Presenters

Mark White | Co-Founder & President | content26

Mark White is the President and a founding partner of content26. He began his online content work with online publishing start-ups in 1999 and helped launched content26 in 2004. Today content26 works with dozens of major brands across several verticals, including several Fortune 100 companies, to align their content strategies across their retail channels.

He lives outside of Seattle with his wife and two children.

Menno Van Der Eijk | Sr. Manager of Digital & eCommerce | Unilever Food Service

Menno is the Senior Manager for Digital and eCommerce North America for Unilever Food Solutions (UFS). Prior to this he was the global eCRM manager for UFS where he drove new demand, eCRM strategy, and Advanced Analytics. With more than 12 years of experience within Digital and CRM, Menno specializes in combining commercial strategies with new technologies to deliver growth for business and engagement for customers. In 2008 he completed his Masterclass in Customer Intelligence & Customer Experience at Nyenrode Business University in the Netherlands.

 

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