Driving eCommerce via Advanced Digital TV
Room: Harbor I
In the past 10+ years, digital technology has drastically disrupted traditional businesses like Print and Photography thanks to accelerated consumer adoption of digital enablers. Now, these digital technologies are turning their attention to TV. Television, the keystone of branded communications for decades, is changing quickly and with it the process by which brands leverage the platform to reach individuals will evolve drastically. It’s imperative that brands understand and begin to plan for this exciting new world that is called “advanced TV”, Tracey Scheppach is an expert in this space.
Tracey Scheppach | CEO & Co-Founder | MatterMoreMedia
Tracey has been a key architect in building video’s future for more than 15 years pursuing her industry-leading expertise in areas such as advanced TV, programmatic TV, online video, cross platform video, second-by-second set-top box data, and SmarTV/ACR measurement. She played a pioneering role in bringing addressable TV advertising to life for some of the largest brands in the world, executing more than 250 campaigns for 50 leading clients including P&G, General Motors, Coke, Bank of America, Samsung and Kraft. As Co-founder and global director of VivaKi’s The Pool, Scheppach and her team gained insights into emerging forms of media and helped create industry standards for new advertising models across six markets, including U.S., China, UK, Middle East, Spain and Australia.