Leading Edge Best Practices on AMS and AAP

General Session Room: Harbor A-F 

Winning on Amazon is becoming increasingly more difficult – everything from Amazon native brands to private label offerings to traditional rivals that are improving their digital capabilities are cause for concern to brands looking to stand-out and grow on Amazon. Understanding how to use Amazon paid search and display to drive joint value creation and incremental sales for your brand AND Amazon is therefore essential for a successful go-to-market strategy on Amazon. Abi and Patrick will discuss ways to leverage AMS and AAP to help both retail and your brand, thereby setting you up for long term, sustained growth on the platform.

*Presentation slides will be distributed following the event.


Patrick Miller | Co-Founder | Flywheel Digital

Patrick Miller, Co-Founder of Flywheel Digital, helps leading Amazon Vendors achieve digital sales, brand, and supply chain goals. An expert in Amazon workings, Patrick has led engagements for clients including Procter & Gamble, Johnson & Johnson, Hershey’s, Glanbia, Newell, and 3M to figure out how best to work with and through Amazon and the unique needs of the platform.

Abi Harmon | Senior Director, Client Services | Flywheel Digital

Abi was a Senior Vendor Manager with Amazon and drove strategic partnerships by focusing on dynamic promotions and process automation. She launched new categories in the fast growing Pets’ space, managing profitable fulfillment and also increasing volume on SKU intensive Apparel and Bedding categories with detail page health reporting. Abi joined the supplier world at KC to accelerate growth within the Omnichannel eCommerce space and launch the eCommerce new business development team, where she won the 2015 President’s Award. Abi has more than 10 years of retail and CPG experience, after starting her career at Target overseeing categories including Apparel, Home, and Media.

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