Data Driven Design

Room: Harbor H

Millions of Amazon customers search the Amazon site every day for products that meet very specific criteria. They also share feedback, write critical reviews and ask questions about products. In this breakout session, former Amazon executive Larry Pluimer shares insights on how Amazon’s abundant data points can be put to work to intelligently design and position products that will resonate with customers. Through his agency, Indigitous, Pluimer and his team have worked with scores of brands to sharpen their product messaging, identify niches and position their products for success on Amazon. We’ll review case studies and share practical tips that can easily be applied to almost any business.

*Presentation slides will be distributed following the event.


Larry Pluimer | Founder | Indigitous

Larry Pluimer is an eCommerce strategist with 20 years of experience helping brands and retailers successfully engage online customers. In 1998 he contributed to the team that launched; ten years later he was responsible for developing the Outdoor Recreation category on In 2010, Larry founded Indigitous, a thriving Seattle-based Amazon agency that provides brands and their investors with the strategies, services and resources necessary to compete on Amazon.

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