Case Studies and Tear Downs of the Good, the Bad, and the Ugly Amazon Experiences
General Session Room: Harbor A-F
Who is winning on Amazon and WHY are they winning? The best strategies and tactics needed to rise above the noise, be consistently discovered, and grow sales on Amazon are a constant moving target. In this session, Malcolm Faulds from Salsify will tear down a number of Amazon product detail pages and highlight current best practices on how to win.
*Presentation slides will be distributed following the event.
Malcolm Faulds | VP of Marketing | Salsify
As Salsify’s VP of Marketing, Malcolm is responsible for building Salsify’s leadership position within the Product Experience Management category and the broader eCommerce ecosystem. Salsify’s software empowers brands to deliver compelling shopping experiences across all digital touchpoints, driving both eCommerce and digitally influenced offline sales growth. 60% of the world’s top brand manufacturers now use Salsify to manage their product experiences online. Prior to joining Salsify, Malcolm was the SVP of Marketing at Drizly, responsible for acquisition, retention, and brand development programs at the largest US eCommerce marketplace. Malcolm has over 20 years of digital marketing roles with a focus on retail and CPG. Previously Malcolm held senior marketing roles at dunnhumby, BzzAgent, Valassis and Havas.