Synopsis: Each year CRC surveys 100+ manufacturers on their business to better understand trends around eCommerce performance. We recommend sharing this report with your eCommerce and Amazon teams, as well as the broader organization, as the findings in this report will help you to benchmark your business against your peers as well as understand trends in other categories.
Key learnings found in this report:
- On average,
suppliers are expecting their eCommerce business to grow over 46% in 2019
compared to 44% in ‘18.
- 97% of polled
vendors are selling on Amazon, with the eTailer representing nearly 50% of the
eCommerce sales mix for brands in 2018. Amazon remains (by a wide margin) the
largest dollar growth opportunity for brands in 2019 according to the
- Half of the polled
suppliers expect Amazon to be less profitable relative to other retail
customers in 2019, as it is getting more expensive due to increasing asks,
supply chain initiatives like SIOC, and the need for increased marketing spend.
- Amazon Business
seems to be the most popular and the fastest growing program for brands, as 50%
report participating in it, seeing growth of nearly 58% in 2018 vs. 2017.
Pantry saw the most disappointing performance in ’18, with average growth of
- Brands continue to
expect CRaP items to impact their portfolios – approximately 29% of brands
expect more of their portfolio to be negatively impacted in ’19 compared to