Advisory Services

Our independent research provides customers with the insights needed to gain conviction behind their high-stakes investments and business decisions. CRC can help by providing guidance on how to react to the ever-changing business landscape and exceptional advisory services to help stay ahead of the curve through deeper business thinking.

Advisory Services Overview

We know the Marketplace. As one of the top equity research firms in the country, Wall Street looks to us as experts on where the market is headed and where they should invest next. We filter all of our work through this lens to help you forecast and future-plan more effectively, and align yourselves with the shifting, investor-driven strategies. Throughout our project process, we use this perspective to help answer your toughest questions.

We know the Home Improvement Industry. Our network spans across all segments of the home improvement supply chain, so we have a varied and robust perspective on the story as a whole, and can apply that to your strategy. Using our nearly 50,000 research calls a year, we create and compile real-time, actionable insights across the home improvement landscape to help our advisory partners win in their moment of truth decisions. Through this regular and repeated channel research, we’re able to spot trends and inflection points earlier and more accurately than our competitors. Our track record over the past 12 years proves that we successfully help companies better understand the industry in which they operate, capture more share, optimize investments, and change strategic direction when necessary.

Currently, our focus in Advisory is in the Home Improvement space, but we plan on extending our offerings to include our other research areas in the near future, including foodservice and overall retail. Our approach is simple. To help you win.

We can help set the strategy, provide the knowledge, and apply it to your business.



Advisory Services Offering

In order to best meet your needs and answer your questions, CRC’s proven research offering can be applied consistently to ensure a rigorous process and the best results including:

Moment of Truth Decisions - Helping you answer new, critical questions prompted by the continued shifts across the industry.

Long-Term Strategy Blueprint - Applying an external, expert lens to your strategy to maximize your potential in the near- and far-term.

Line Review Strategy - Contextualizing and aligning your business to increase line of sight and gain incremental share.

Consumer Insights Surveys - Leveraging our industry insights and custom surveys to better understand your shopper and their key influence points.

Advisory Team

Ginny Tredway

Director, Advisory
Strategic Innovation: 17 years of consulting across the globe

Mark Herbek

Executive Director, Home Improvement Founding Partner
Winning Tactics: 20 years of learning best practices from top suppliers

Ariadne Skoufos

Associate, Advisory
New, Varied Perspective: Strategy, process, and idea-generation expert

Matt Leiser

Director, Home Improvement
Insider Experience: 10 years of merchandising at Target 15 hours a month walking stores

Cleveland Research Company

1375 E 9th St #2700
Cleveland, OH 44114