Social Commerce, Free Fresh, Amazon Growth
Social's Not Just for Inspiration Our research indicates that the usage of social media has increased significantly in eCommerce with 42% of consumers now using social media “almost always” or “often” in their research process, up from 32% last year. This is consistent with growth in overall social media usage…
Read More
Advertising Teams, Delivery, MAP Policies
eCommerce Team Benchmark Suggests More Manufacturers Working with External Partners to Execute Amazon Advertising Advertising is increasingly getting delegated to external partners according to our benchmark results this year. Only 34% of survey respondents reported managing Amazon advertising in-house (vs. 45% a year ago), while 55% are using external resources…
Read More
Bezos Letter Highlights; 50 New Amazon Tools; Walmart Leading Online Grocery
Source: Amazon.com Bezos Shareholder Letter Highlights 3P Strength Jeff Bezos released his annual shareholder letter today, which aimed at highlighting just how big of a positive impact the company has had on small business, employees, and advancing the economy. The letter comes off to us at least as an attempt at…
Read More