eTailer Advertising, Google’s Latest, Marginal Impact of Ratings
Given the success that Amazon has had with its Amazon Advertising platform, a number of competing eTailers continue to expand their advertising offerings. Most notably, eBay highlighted that in 3Q its Promoted Listings offering grew 120% Y/Y to $103M (by comparison Amazon had ~$3.5B in advertising in 3Q) and Etsy…
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Private Label; Google 100; eComm Growth
Our latest consumer research indicates that in addition to being an important tool for product research, social media presence is also important when it comes to reaching shoppers buying Amazon Private label products. 84% of Amazon’s private label shoppers report to have researched or purchased a product because of something…
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Omnichannel, Google Shopping, Brand Generations
Amazon and Walmart.com Shoppers Use Both Digital and In-Store Resources for Research Stores remain an integral part of the product research process as well as a shopping destination for both Amazon and Walmart.com shoppers, especially when it comes to the consumables and home improvement categories. Over 50% of both cohorts…
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