eTailer Feature Improvements, Amazon Europe B&M, Social Commerce
In an effort to better compete with Amazon’s leading marketplace, several pure play eTailers have recently highlighted new features on their marketplaces in an effort to drive improved conversion and improve the customer experience. Many of these match existing offerings on platforms like Amazon including better support for variants on…
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Private Label; Google 100; eComm Growth
Our latest consumer research indicates that in addition to being an important tool for product research, social media presence is also important when it comes to reaching shoppers buying Amazon Private label products. 84% of Amazon’s private label shoppers report to have researched or purchased a product because of something…
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