Amazon Live & OTT Tests Expanding; eCom Agency Partners; Chewy 4Q21 Results
Amazon Live & OTT Tests Expanding: This week we released our latest update on Amazon Advertising. In our research we found that Amazon Live videos appear to be getting more adoption and investment. These shoppable livestreams have gained traction throughout the holiday season and Amazon’s competitors like Walmart have been moving…
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Latest Consumer Insights; Chewy’s 4Q Results; 1Q Amazon Sales Growth
In our recent consumer study comparing seven key online retailers for general merchandise, the majority of consumers reported plans to use the sites for a similar amount of purchases a year from now, with a net 33% expecting to use them for more purchases. Saving time and convenience were the…
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eTailer Feature Improvements, Amazon Europe B&M, Social Commerce
In an effort to better compete with Amazon’s leading marketplace, several pure play eTailers have recently highlighted new features on their marketplaces in an effort to drive improved conversion and improve the customer experience. Many of these match existing offerings on platforms like Amazon including better support for variants on…
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