Amazon DSP and Video Ads, HD Delivery, AVNs
Amazon Expanding Advertising through DSP and Mobile Video Ads Our research indicates that Amazon’s DSP offering appears to be seeing more interest from brands as Amazon improves customer service and invests in a larger sales force for the service. Amazon is also having some success winning business from advertisers who…
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AVN’s Remain a Challenge; Amazon Limits Private Label Ads; Amazon Remains eComm Growth Leader
AVN Negotiations More Difficult and Slower Than Last Year Feedback from brands selling on Amazon over the last several weeks indicates that annual vendor negotiations (AVN's) remain a challenge. Amazon continues to focus on profitability, which is leading the eTailer to continue to ask for greater support in vendor funding,…
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