Tariffs & the Consumer: What You Need to Know in 2025

The U.S. government’s latest round of tariff announcements, impacting nearly every major trading partner, is sending shockwaves through consumer behavior and retail strategy. According to our research, 80% of consumers have already adjusted their spending, and nearly half expect to reduce purchase frequency or basket size in anticipation of price increases tied to the April 2 announcement.

For suppliers, price increases seem inevitable, though timing and scale may vary. Most retailers are taking a cautious, “wait and see” approach – delaying inventory decisions and pricing conversations as they monitor how the situation unfolds. Navigating this evolving landscape will require the right balance between maintaining value and protecting margins.

Join CRC on Wednesday, April 30 at 12:00 pm ET for our webinar: Tariffs and the Consumer: What You Need to Know in 2025.

During this session, Skylar Xie, Director of Macro Research, and Ginny Tredway, Executive Director of Advisory & Consumer, will break down the latest economic trends impacting the consumer. Skylar will share an updated economic outlook with a focus on the tariffs situation, while Ginny will dive into the tariffs’ impact on consumers’ sentiment and shopping behaviors.

What You’ll Learn:

1. Updated economic outlook in light of recent tariff development
2. How consumers are adjusting spending habits in response to economic pressures
3. Insights into borrowing behavior, default risks, and financial strain
4. The evolving definition of value and what today’s shoppers truly prioritize
5. How tariff policies are influencing sentiment, demand, and purchase behavior

You’ll leave with a clearer view of how these dynamics affect your pricing, assortment, and retail strategy – and what steps to take now to stay ahead.

Registration includes the slide deck and audio replay we’ll send out after the call.