Inside SuperZoo: Top Trends Shaping Pet Retail & Animal Health Headed Into 2026

As we move through the second half of 2025, the pet industry continues to evolve – shaped by changing consumer habits, shifting retailer priorities, and new innovation showcased at SuperZoo. From clinic traffic to category resets, brands and manufacturers are navigating a more complex path to growth.

Join CRC and Stackline on Thursday, August 21 at 11:00 am ET for a 45-minute session breaking down key takeaways from SuperZoo and what they signal for retail and animal health in 2026 and beyond.

We’ll cover:

SuperZoo 2025 recap and implications for 2H2025
Retailer expectations and how assortment and merchandising are shifting
Innovation in focus: what’s breaking through with today’s pet owners
Digital engagement & purchasing behavior
2026 planning priorities for stronger retail and clinic partnerships

Whether you’re focused on pet retail, ecommerce, or animal health, this session will arm you with data-driven insights to finish 2025 strong and stay ahead of evolving industry dynamics.

Registration includes the on-demand replay we’ll share after the call.

About the Presenter

Claire Obertin

Pet Insights Council Lead

Cleveland Research Company

Claire is a Market Research Associate at Cleveland Research Company, leading the Pet Insights Council, identifying and communicating key insights and trends across both the Pet Retail and Animal Health channels. Claire previously worked on the Home Improvement team at Cleveland Research. Prior to joining CRC, Claire worked for J.P. Morgan Asset Management.

Claire holds a bachelor’s degree in Supply Chain & Operations Management and Marketing from Miami University.