Home Improvement Council

“We utilize the research provided by CRC to make intelligent informed business decisions to manage and grow both our Retail & Industrial Businesses. Their insights and assessments of customers and trade channels are spot on!!” - Cleaning Category Executive

CRC’s Home Improvement Council is a comprehensive source for market intelligence on homecenters (DIY and Pro), residential new construction, and building product categories. The depth and breadth of channel insights, data, and industry expertise reflects 20 years of covering the industry, and council members are well represented across every major department and category.

Home Improvement Council Membership

We can help you win with key customers, align resources with areas of greatest upside, and outpace the industry. We believe high-quality research directly leads to high-impact conclusions that can give you a competitive edge.

Click here to download the CRC Home Improvement Council datasheet.

For more information or to get started with a Home Improvement Council membership, click here.

We help answer questions & solve problems to make you smarter & more profitable.

Here is a list of real questions CRC has helped answer in the last 30 days from our virtual roundtables, industry benchmarks, consumer studies, and channel research. Most members say it’s both the big picture analysis AND the clear answers to the little questions that consistently gives them an edge, justifying the ROI, year after year.

  • What is the department by department growth rates at the homecenters for 2019 and forecasts for 2020?
  • What are the updated cost inflation forecasts across key categories at the homecenters for 2019?
  • What is the magnitude of homecenter share gains vs traditional distribution trailing 12 months?
  • What are the top merchandising strategies to align with at Lowe’s over the next 18-24 months?
  • What initiatives are underway at Home Depot to limit Lowe’s momentum?
  • What is the current online share at the national homecenters and what are the long-term expectations?
  • What are the changes in private label preferences at the homecenters over the last 12 months?
  • What are the steps needed to lower truckload costs year-over-year?
  • How do I maximize pro customer purchases at Menards and the national homecenters in the Midwest region?
  • What are the executive forecasts for inventory levels by category at Home Depot and Lowe’s in 2019?
  • How do I measure the shift to private label and exclusives on endcap & offshelf year-to-year?
  • How can my business capture the 7-point increase in pro customer mindshare at Lowe’s last 12 months?
  • What are the key observations and biggest opportunities within Lowe’s new store format?
  • How do I align my strategy to optimize selling efforts at Interline Brands (Home Depot Pro) for the next 24 months?
  • Understanding the top tactical merchandising and supply chain efforts at Home Depot and Lowe’s for 2019
  • Evaluating the upside sales opportunity for the home & hardware store channel through 2022

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