“We utilize the research provided by CRC to make intelligent informed business decisions to manage and grow both our Retail & Industrial Businesses. Their insights and assessments of customers and trade channels are spot on!!” - Cleaning Category Executive
CRC’s Home Improvement Council is a comprehensive source for market intelligence on homecenters (DIY and Pro), residential new construction, and building product categories. The depth and breadth of channel insights, data, and industry expertise reflects 20 years of covering the industry, and council members are well represented across every major department and category.
We can help you win with key customers, align resources with areas of greatest upside, and outpace the industry. We believe high-quality research directly leads to high-impact conclusions that can give you a competitive edge.
Click here to download the CRC Home Improvement Council datasheet.
For more information or to get started with a Home Improvement Council membership, click here.
We help answer questions & solve problems to make you smarter & more profitable.
Here is a list of real questions CRC has helped answer in the last 30 days from our virtual roundtables, industry benchmarks, consumer studies, and channel research. Most members say it’s both the big picture analysis AND the clear answers to the little questions that consistently gives them an edge, justifying the ROI, year after year.