Apr 6 - 8 2023
2:00 pm - 3:00 pm
The New Customer Metrics Webinar
How brands can calculate & optimize customer metrics across retailers for scale in connected commerce
Thought Leader Webinar Featuring Stackline
Today brands face increased competition, escalating acquisition costs, and diminished customer loyalty. However, the solution isn’t more of the same. It’s something new.
Leaders from organizations – from brand, marketing, sales, BI/analytics, finance, and operations – must align around new customer metrics to focus on actions that will drive profitable growth.
Join Cleveland Research Company and Stackline on Thursday, April 6 at 2:00 pm ET for our Thought Leader Webinar: The New Customer Metrics.
During this session, Stackline’s CEO, Michael Lagoni, will detail the critical metrics and key actions that brand leaders must embrace to scale more thoughtful growth in connected commerce.
- Methods for calculating key brand metrics like Churn, Churn Switch, and Customer Lifetime Value (CLV) that your organization can align on
- Details on the impact degrading customer brand loyalty has on acquisition economics
- Insight into how Shopper Journey Management solutions (or SJM) are utilized across markets to improve CLV
About the Presenters
Chief Executive Officer
Michael is the CEO of Stackline, an award-winning connected commerce technology company. On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline enables commerce performance for over 7,000 brands worldwide. G2 has recently recognized Stackline as a Leader in Ecommerce Analytics and Retail Analytics and a High Performer in Retail Media Advertising Platforms, Retail Intelligence, Market Intelligence, and Online Marketplace Optimization Tools.
Headquartered in Seattle, Stackline has offices in Minneapolis, New York, Salt Lake City, London, and Buenos Aires. Before founding Stackline, Michael held data analytics roles at Amazon and The Boston Consulting Group where he helped consumer brands turn insights into commercial excellence. Michael earned his MBA from Harvard Business School.
eCommerce is changing the way brands interact with consumers – and Stackline is powering that change by helping companies reach their audience and build loyalty at global scale. The company’s eCommerce platform unites real-time data across shopper, marketing, operations and competitive intelligence. It also equips brands with tools to automate and execute eCommerce marketing and operations, spanning the largest online retail platforms. Stackline’s products are among the critical resources brands need to succeed given the rapid acceleration of the online retail space.
Executive Director, eCommerce Council
Cleveland Research Company
Nick is the Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments. Nick holds a Bachelor’s Degree in Finance from The Ohio State University.