How to Use Retail Media in Your OmniCommerce Strategy

CRC Thought Leader Webinar Featuring The Mars Agency

With the ability to shop anywhere, anytime, any way, the ability to reach your customers has become increasingly fragmented. Brands must appear in the right place, at the right time with the right message. The proliferation of eCommerce and retail media have fueled a change in retail that allows you to better reach your targets. However, there is an opportunity for brands to get the shopping experience across the entire commerce-verse right — or get it wrong.

Join CRC on Tuesday, February 7 at 12:00 pm ET as we kick off our 2023 Thought Leader Webinar Series featuring The Mars Agency.

How to Use Retail Media in Your OmniCommerce Strategy will provide real brand examples how to:

• Use retail media to create a connected experience
• Prepare for network contract negotiations
• Measure your success

Now in its fifth year, CRC’s Thought Leader Webinar Series is a curated collection of webinars & fireside chats highlighting a variety of omnichannel and retail service providers. From industry intelligence and insights to essential content and best practices, CRC’s Thought Leader Webinar Series offers exclusive data to help teams address tactical topics and real-time challenges.

About the Presenters

Ethan Goodman
SVP Commerce Media
The Mars Agency

Ethan is a renowned marketing strategist with deep expertise in digital and shopper marketing. He’s been named a “Young Influential” by Adweek and a “Who’s Who in Shopper Marketing” by Path to Purchase IQ and also serves as a Faculty Member at the Path to Purchase Institute. Prior to his current role, Ethan built, grew and managed TMA’s Ecommerce and Innovation practice groups, and also guided the team that created SmartAisle — the world’s first voice-powered shopping assistant for brick & mortar retailers. He was also Managing Director of Mars Ventures, the agency’s venture capital arm that invested in and partnered with promising marstech startups.

Kandi Arrington
Group SVP, Customer Development
The Mars Agency

As General Manager of the Walmart and Sam’s Club Office in Bentonville and head of our Customer Development team across the U.S., Kandi helps clients develop winning growth strategies by deftly navigating the ever-changing world of retail, facilitating meaningful connections and delivering excellence every day. She has over 14 years of experience working with Walmart, including direct work with the retailer and a wide range of clients including Procter & Gamble, Coca-Cola, Duracell, Tracfone, Samsung, Campbell’s, Hallmark, Mars, Inc, BlueTriton (Nestle Waters) and Henkel.

About The Mars Agency
The Mars Agency is an award-winning, independently owned global commerce marketing practice with a growth-for-clients focus. With talent spanning the Americas, Europe and Asia, they create breakthrough, connected commerce solutions by balancing the smartest humanity with the latest technology. Their latest MarTech platform, Marilyn is the first and only end-to-end commerce advisor.

Ben Metzger
Executive Director, Traditional Retail Council
Cleveland Research Company

Ben is the Executive Director of Cleveland Research Company’s Traditional Retail Council. He is focused on gathering insights and expanding CRC’s coverage in the retail industry to find valuable inflections and trends for grocery, mass, club, dollar, and eCommerce channels. Ben was a former intern on CRC’s Consumer Team before joining the firm full-time. Ben holds two Bachelor’s Degrees in Finance and Economics and graduated Summa Cum Laude from Miami University.