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How to Reduce Unauthorized Sellers & Improve Sales with Effective Serialization Strategies
Mar 12, 2024
2:00 pm - 2:30 pm

How to Reduce Unauthorized Sellers & Improve Sales with Effective Serialization Strategies

A CRC Thought Leader Webinar Featuring Menasha Packaging


Join CRC on Tuesday, March 12 at 2:00 pm ET for our upcoming eCommerce webinar: How to Reduce Unauthorized Sellers & Improve Sales with Effective Serialization Strategies.

We’re teaming up with our Thought Leader Partner, Menasha Packaging, for this session to share how brand leaders can develop and implement strong serialization programs with their retail partners.

Paul Murphy, Menasha’s Senior Director of Amazon, will share his thoughts on successful programs that have been implemented – helping brands drive transparency throughout the entire supply chain, increase sales, and reduce unauthorized 3rd party selling. He’ll also discuss building a winning approach for Amazon Transparency.

Other webinar topics include:

  • Implementing serialization strategies with new tools and tech
  • Ensuring best practice within industry standards
  • Achieving sales growth and overall success

Attendees can expect 20 minutes of prepared remarks with 10 minutes of audience Q&A. We encourage you to ask questions in the chat box throughout the presentation.

Registration includes access to the on-demand replay we’ll send out after the call.


Now in its sixth year, CRC’s Thought Leader Webinar Series is a dynamic platform designed to bring together visionaries, industry experts, and forward-thinkers to share their insights and inspire innovation. As part of our commitment to fostering thought leadership, this series aims to cultivate meaningful discussions, promote knowledge exchange, and elevate the collective intelligence of our community. From industry intelligence to essential best practices, this program is ideal for professionals, industry leaders, and enthusiasts who are passionate about staying at the forefront of innovation, leadership, and trends within the retail space.


About the Presenters

Paul Murphy - Menasha Packaging
Paul Murphy
Senior Director, Amazon
Menasha Packaging Company

Paul joined Menasha in 2001 as a General Manager, following Sales, and General Management positions with Boise Cascade, MacMillan Bloedel, and Pratt Industries, and has held leadership roles in multiple Menasha businesses. In the early 2000’s, Murphy helped lead Menasha’s transformation from an industrial and graphics packaging provider, into the leading retail focused merchandising solutions provider in North America, developing meaningful relationships with the Channel Leading Retailers in the U.S., resulting in strong Retailer-CPG collaborations, and thought Leadership. From 2001 through 2019 he held successive leadership positions across the company including General & Sales Management roles. In 2017 he was named Vice President of Sales and Operations for the paperboard packaging business, with multiple operations in the U.S. In 2019, he was named Vice President of Retail Strategy and Sales for Menasha. In April of 2023, he assumed the Senior Director of Amazon role, leading both the commercial and Partnership relationships resulting in significant revenue growth. Murphy has extensive experience in industrial and ecommerce packaging, Retail, POP/Display, and on/off shelf merchandising, and has played a key role in developing strategies and tactics to support the strategic focus and growth of Menasha Packaging.

Murphy is a graduate of Lambuth College (BA) and University of Memphis (MA).

About Menasha Packaging Company, LLC

Menasha is the industry’s largest independent, retail-focused packaging and merchandising solutions provider. Yet, what most impresses the world’s leading retailers and consumer packaged goods companies is our commitment to Go Beyond the expected. They receive the greatest measurable value, delivered on time and just in time, across the entire integrated merchandising supply chain.


Nick Fischietto - Cleveland Research Company
Nick Fischietto
Executive Director, eCommerce Council
Cleveland Research Company

Nick is the Executive Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments.

Nick holds a Bachelor’s Degree in Finance from The Ohio State University.