The Digital Shelf Journey: Starting Out, Optimizing, and Winning Everywhere

CRC Thought Leader Fireside Chat Featuring Stackline & Conagra Brands

The digital shelf is the modern, online battleground where brands vie for the attention of high-intent shoppers. Just like physical shelves, the digital shelf is all about how, where, and when your products appear and optimizing every element of that interaction with your potential buyer. Reach the top of the page, and you’ve won the eyeballs of shoppers searching in your subcategory. Sink to the bottom, and your brand suffers with the dregs of ignominy.

For large vendors like Conagra Brands, having a diverse portfolio spanning several grocery aisles means you must tailor your online strategy for both large national retail channels and regional/emerging channels, which each have varying levels of digital capabilities.

With well-known brands like Marie Callender’s, Vlasic, Orville Redenbacher’s, Slim Jim, and more, the Conagra Digital Commerce Team teamed up with Stackline to elevate Conagra’s digital shelf and prioritize content as a pivotal element of its operational framework and marketing strategy. Working with the right tools has allowed Conagra to optimize its digital presence and ultimately improve performance.

We’re excited to collaborate with CRC Thought Leader partner Stackline to host our latest fireside chat The Digital Shelf Journey: Starting Out, Optimizing, and Winning Everywhere.

Join us as CRC’s Nick Fischietto sits down with Reshma Schneider (Senior Director, eCommerce at Conagra Brands) and Mitch Keidan (Co-founder and Head of Product at Stackline) as they share their story on how to take already established brands to the next level.

Other discussion topics include:

• Optimizing product content, including descriptions and visuals
• Managing customer reviews and feedback
• Leveraging the digital shelf for upselling and cross-selling opportunities

Registration includes access to the on-demand replay we’ll share after the call.

Now in its sixth year, CRC’s Thought Leader Webinar Series is a dynamic platform designed to bring together visionaries, industry experts, and forward-thinkers to share their insights and inspire innovation. As part of our commitment to fostering thought leadership, this series aims to cultivate meaningful discussions, promote knowledge exchange, and elevate the collective intelligence of our community. From industry intelligence to essential best practices, this program is ideal for professionals, industry leaders, and enthusiasts who are passionate about staying at the forefront of innovation, leadership, and trends within the retail space.

About the Presenters

Nick Fischietto
Executive Director, eCommerce Council
Cleveland Research Company

Nick is the Executive Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments.

Nick holds a Bachelor’s Degree in Finance from The Ohio State University.

Mitch Keidan
Co-Founder & Head of Product
Stackline

Mitch is the Vice President of Product at Stackline, which is a technology company that builds subscription-based commerce tools and services for thousands of the largest consumer brands, retailers, and professional service firms.

Mitch is based in Seattle, where Stackline is headquartered. The company also has offices in Minneapolis, New York, Salt Lake City, London, and Buenos Aires.

Prior his work at Stackline, Mitch worked as a Senior Strategy Analyst for New Business & Solution Incubation at Diebold. Mitch received his Bachelors of Science in Finance and Accounting from Baldwin Wallace University.

Reshma Schneider
Senior Director, eCommerce
Conagra Brands