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Menasha Thought Leader Webinar | Building Multichannel Packaging & Supply Chain Strategies
Mar 21, 2023
2:00 pm - 3:00 pm

Building Multichannel Packaging & Supply Chain Strategies That Enable Brand Growth & Optimize Total Network Costs

CRC Thought Leader Webinar Featuring Menasha Packaging Company


Are you struggling with how to optimize your packaging and merchandising supply chain across all channels (in-store and online) where opportunities exist for your brand?

Join Cleveland Research Company and Menasha Packaging on Tuesday, March 21 at 2:00 pm ET for our next Thought Leader Webinar.

During this session, Paul Murphy, Menasha’s VP of Retail Strategy & Sales, will talk about best-in-class approaches to activating multichannel supply chain profitably and doing it in a way that allows you to scale as your volume opportunities increase regardless of retailer or channel.

Other discussion points include:

  • Leveraging category, competitive, and supply chain data to drive year-over-year continuous improvement initiatives
  • How the right supply chain can enable regional assortment strategies for channel leading retailers
  • The value of driving sustainable design initiatives within your organization, and what leading retailers are asking for today

Now in its fifth year, CRC’s Thought Leader Webinar Series is a curated collection of webinars & fireside chats highlighting a variety of omnichannel and retail service providers. From industry intelligence and insights to essential content and best practices, we offer exclusive data to help teams address tactical topics and real-time challenges.


About the Presenters

Paul Murphy
Paul Murphy
Vice President of Retail Strategy & Sales
Menasha Packaging Company

Since January 2019, Paul Murphy has served as Vice President of Retail Strategy and Sales for Menasha Packaging Company, LLC. Menasha Packaging Company, LLC, is a wholly owned subsidiary of Menasha Corporation and the Corporation’s largest operating company.

Paul joined Menasha in 2001 as a General Manager, following Sales, and General Management positions with Boise Cascade, MacMillan Bloedel, and Pratt Industries, and has held leadership roles in multiple Menasha businesses. In the early 2000’s, Murphy helped lead Menasha’s transformation from an industrial and graphics packaging provider, into the leading retail focused merchandising solutions provider in North America, developing meaningful relationships with the Channel Leading Retailers in the U.S., resulting in strong Retailer-CPG collaborations and thought Leadership. From 2001 through 2019 he held successive leadership positions across the company including General & Sales Management roles. In 2017 he was named Vice President of Sales and Operations for the paperboard packaging business, with multiple operations in the U.S. In 2019, he was named Vice President of Retail Strategy and Sales for Menasha. Murphy has extensive experience in industrial packaging, Retail, POP/Display, and on/off shelf merchandising, and has played a key role in developing strategies and tactics to support the strategic focus and growth of Menasha Packaging.

Murphy is a graduate of Lambuth College (BA) and University of Memphis (MA).

About Menasha Packaging Company, LLC
Menasha is the industry’s largest independent, retail-focused packaging and merchandising solutions provider. Yet, what most impresses the world’s leading retailers and consumer packaged goods companies is our commitment to Go Beyond the expected. They receive the greatest measurable value, delivered on time and just in time, across the entire integrated merchandising supply chain.


Nick Fischietto, Executive Director of CRC's eCommerce Council
Nick Fischietto
Executive Director, eCommerce Council
Cleveland Research Company

Nick is the Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments. Nick holds a Bachelor’s Degree in Finance from The Ohio State University.