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Achieving Operational Excellence at Walmart With Displays That Drive Sales & Sustainability - CRC Thought Leader Webinar
Aug 23, 2023
2:00 pm - 2:30 pm

Achieving Operational Excellence at Walmart With Displays That Drive Sales & Sustainability

Thought Leader Webinar featuring Menasha


While Walmart’s momentum for this holiday season and 2024 appears strong, the demands on the supplier community continue to grow exponentially. In response to the dynamic changes, charges, and tools Walmart is introducing, how can brands solidify their planning to deliver goals?

Join CRC and special guest Menasha on Wednesday, August 23 at 2:00 pm ET for our next Thought Leader Webinar: Achieving Operational Excellence at Walmart With Displays That Drive Sales & Sustainability.

During this 60-minute session, Regina Bailey, Menasha’s Senior Director of Retail & Category Strategy, will discuss the key metrics merchants are evaluating in this changing environment. She’ll also share best practices for simplifying execution, improving operational efficiency, and implementing sustainability in store programs.

Other key topics include:

  • Elements of displays
  • Complexity of features at Walmart
  • What to prepare for in the future

Registration includes the full slide deck CRC will send out after the call.

Now in its fifth year, CRC’s Thought Leader Webinar Series is a curated collection of webinars & fireside chats highlighting a variety of omnichannel and retail service providers. From industry intelligence and insights to essential content and best practices, we offer exclusive data to help teams address tactical topics and real-time challenges.


About the Presenters

Regina Bailey

Regina Bailey
Senior Director of Retail & Category Strategy
Menasha Packaging

Regina is an experienced CPG executive in the areas of Sales, Shopper Marketing, Retail Category Data Analytics & Insights for customers, consumers, with a marketing focus to achieve bottom line results. She processes issues fluidly by simplifying them to actions that deliver for her retail partners. Prior to Menasha, Regina led the North American Category Management and Shopper Insights team for Unilever and Newell Brands. Prior to that, Regina spent a combined 22 years working with retailers while at Kimberly-Clark Corporation and Unilever in sales, marketing, and business development. Outside of the office, Regina and her family volunteer to raise funds for local cancer charities, as well as Mercy Hospital Foundation. In her downtime, you will find Regina gardening, walking the trails of NW Arkansas, or doing a little retail exploration (that’s code for shopping).

About Menasha Packaging Company, LLC
Menasha is the industry’s largest independent, retail-focused packaging and merchandising solutions provider. Yet, what most impresses the world’s leading retailers and consumer packaged goods companies is our commitment to Go Beyond the expected. They receive the greatest measurable value, delivered on time and just in time, across the entire integrated merchandising supply chain.


Ben Metzger, Director of Traditional Retail Council, Cleveland Research Company
Ben Metzger
Executive Director, Traditional Retail Council
Cleveland Research Company

Ben is the Executive Director of Cleveland Research Company’s Traditional Retail Council. He is focused on gathering insights, identifying inflections and providing actionable conclusions for suppliers across the mass, club, grocery and dollar channels. Ben holds two Bachelor’s Degrees in Finance and Economics and graduated Summa Cum Laude from Miami University.