Beyond the Text Episode 6: Amazon Fresh growth expectations for next 3-5 years determining brands’ current resourcing & investment decisionsBy Cleveland Admin
Heading into 2023, Amazon Fresh presents an interesting growth opportunity for many brands. On the one hand, some vendors view Fresh as a long-term strategic account with it being one of the few grocery retailers with a legitimate path to meaningful footprint expansion over the next decade. On the other hand, other vendors have been frustrated by Fresh’s lack of ability to execute the basics of grocery-retail and believe the current investment level is too steep to have a favorable return. In this report we dive into this dynamic as well as current resourcing for the account, current sales trends and outlook, and more catalysts to meaningful growth in the new year.