Beyond the Text Episode 4: Balancing Promo Levers & Profitability following Prime Day

By Cleveland Admin

Following a stronger than expected lift from Prime Day, brands are now planning for some key promotional time periods balancing activations with profitability headwinds. Looking to the next few months, brands are being strategic about promotions and keeping their supply chains in-check to prevent OOSs before the holiday season. In this report, we combine CRC’s perspective with brands’ recent experiences and expectations, as well as relevant management commentary.