Empowering intelligent eCommerce decisions.

SEE AGENDA

Join us for CRC’s eCommerce Summit in Seattle to learn how to maximize key growth opportunities across your most dynamic customers.

THE AGENDA

Join us for a highly productive event packed with keynotes, breakouts, and networking opportunities.

Wednesday, September 11, 6:00 PM - 9:00 PM

Evening Cocktail Reception

Foyer

Thursday, September 12, 7:30 AM - 8:30 AM

Breakfast

Foyer/Grand Ballroom

Thursday, September 12, 5:00 PM - 8:00 PM

Summit Wrap Party

Foyer/Grand Ballroom

DOWNLOAD AGENDA NOW

Thanks for attending CRC's 2019 eCommerce Summit!

Enter your information below to download a sample of our research that we deliver weekly to the 152 manufacturers that subscribe to our research.

1375 E 9th St. #2700 Cleveland, OH 44114   /   (216) 649-7250   /   info@clevelandresearch.com

© 2019 All Rights Reserved   /   Sitemap   /   Privacy   /   Compliance

Enter your information below to download a sample of our research that we deliver weekly to the 152 manufacturers that subscribe to our research.

Thanks for attending CRC's 2019 eCommerce Summit!

THE TOPICS

Forward-thinking keynotes, application-based breakouts & plenty of networking opportunities for every area of your business.

Omnichannel Leaders

Designed for eCommerce team leads and senior retail executives. Key topics include understanding how to capitalize on new digital advertising offerings, and how manufacturers are strategizing for the future of online grocery.

Amazon Practitioners

Designed for Amazon practitioners. Key topics include Amazon marketing, developing clearer perspectives on metrics, applying analytics expertise to the Amazon team, effectively leveraging the 3P marketplace, and improving annual vendor negotiation outcomes.

eCommerce Strategists

Designed for senior retail executives and eCommerce professionals. Key topics include how manufacturers can develop effective channel strategies, better control the marketplace, identify how the consumer is changing, and create collaborative teams to capitalize on eCommerce.

Omnichannel Leaders

Designed for eCommerce team leads and senior retail executives. Key topics include understanding how to capitalize on new digital advertising offerings, and how manufacturers are strategizing for the future of online grocery.

Amazon Practitioners

Designed for Amazon practitioners. Key topics include Amazon marketing, developing clearer perspectives on metrics, applying analytics expertise to the Amazon team, effectively leveraging the 3P marketplace, and improving annual vendor negotiation outcomes.

Strategy Formulation

Designed for senior retail executives and eCommerce professionals. Key topics include how manufacturers can develop effective channel strategies, better control the marketplace, identify how the consumer is changing, and create collaborative teams to capitalize on eCommerce.

Want to take the agenda with you?


"Each keynote speaker had relevant calls-to-action, it was a great way to start the day. I appreciate everyone’s personal stories and perspective on what’s happening in the world of eComm—great presentation styles and engagement with participants."


“Always educational and thought-provoking day of speakers and networking.”


“Getting confirmation of what we are doing or learning new things that can assist us going forward managing our eComm business.”

2019 eCommerce Summit

Where: Westin Seattle   |   When: September 12, 2019 

Where: Westin Seattle

When: September 12, 2019

Thursday, September 12, 8:30 AM - 10:00 AM

Keynote: Modern Commerce 2.0 — CRC’s Perspective on Smart Strategies for an Increasingly Competitive World

Russ Dieringer, Executive Director of eCommerce, CRC

Thursday, September 12, 10:00 AM - 11:00 AM

Breakout 1: Pick One

Unbeatable Brands:  eCommerce strategies to build brand loyalty amidst infinite selection — eCommerce Strategists
Michael Lagoni, CEO, Stackline 

How are Millennial and Gen Z consumers using Amazon along their customer journey? — eCommerce Strategists
Laura Decker, Market Research Associate, CRC
Oksana Pelts, Director of eCommerce, CRC 

Amazon Foundational Understanding: How is Amazon different from an ordinary retailer, how does it measure success, and what does our vendor manager care about? — Amazon Practitioners
Darcy Meier, Senior Director of eCommerce, Vi-Jon

Thursday, September 12, 11:00 AM - 12:00 PM

Breakout 2: Pick One

The Next Level of Amazon Advertising: Going Beyond Sponsored Products & Brands — Amazon Practitioners
Nich Weinheimer, Vice President of eCommerce, Kenshoo 

Channel Strategy from a Brand’s Perspective: What does B2B look 
like in a world of Amazon, Marketplaces and Pricing Transparency? — Amazon Practitioners
Sam Mullins, Vice President of eCommerce, GOJO 

Amazon Foundational Understanding: How do I get started on Amazon advertising including what’s available, what metrics matter, and what’s the right amount to invest? — Amazon Practitioners
Selina Heckendorf, Vice President, eCommerce/Amazon Strategy, 
The Mars Agency

Thursday, September 12, 12:00 PM - 1:00 PM

Networking Lunch

Foyer/Grand Ballroom

Thursday, September 12, 1:00 PM - 2:00 PM

Breakout 3: Pick One

The Amazon Hybrid Selling Model: How to successfully sell to Amazon 1P and 3P — Amazon Practitioners
Kathleen Kobel, eCommerce Marketplace Manager, Medela 

Adapting to Win with Walmart’s Digital Commerce & Omnichannel Strategies — Omnichannel Leaders
Mark Stamps, Director of Digital Commerce, Harvest Group Michael Turner, Digital Commerce Lead, Harvest Group 

Negotiating to Win: Strategies for Engaging Retailers — Amazon Practitioners
Daniel Duty, Founder & CEO, Conlego 

Winning Home Improvement Pros with Integrated eCommerce: How to best leverage and coordinate data, digital channels and tools to drive Pro customer engagement and sales
 — Omnichannel Leaders

Ged King, CEO & Ashley Dillon, Account Director, SFW

Thursday, September 12, 2:00 PM - 3:00 PM

Breakout 4: Pick One

Staying Ahead of the Evolving Marketplace Operating Models — Amazon Practitioners
John LeBaron, Chief Revenue Officer, Pattern 

Advanced Amazon Demand Generation: Getting beyond vanity metrics and driving sustained growth. — Amazon Practitioners
Patrick Miller, Co-Founder, Flywheel Digital 
Abi Harmon, Senior Vice President of Client Services, Flywheel Digital

Case Study with Dean Foods: Perspective on Building an eCommerce Business in Categories that are Just Starting to Emerge Online — Omnichannel Leaders
Neha Mallik, Director of Sales, Dean Foods

Thursday, September 12, 3:00 PM - 4:00 PM

Breakout 5: Pick One

An Insider’s Look: How Brands are Regaining Control of Product Sales on Amazon to Stop Channel Conflict and Brand Erosion  eCommerce Strategists
Panelists: 
Robin Gabel, National Account Manager of eCommerce, Mass, Food, Yogi Tea
Denise Zmuda, Senior Director of Channel Strategy, Formerly of Zebra Technologies
Charlie Ninegar, Vice President of Revenue, Spy  
Moderator: Whitney Gibson, Partner, Vorys 

What makes Home Improvement omnichannel retail different and how can you win as a result?  Omnichannel Leaders
Mark Herbek, Executive Director of Home Improvement, CRC 
Matt Leiser, Director of Home Improvement, CRC 

How do we create successful eCommerce teams?  eCommerce Strategists
Jim Braun, Director of eCommerce, CRC 

B2B Foodservice: How the Industry is Shifting to Online/Digital Ordering — eCommerce Strategists
Adrienne Moncrief, Director of Foodservice, CRC

Thursday, September 12, 4:00 PM - 5:00 PM

Breakout 6: Pick One

The eCommerce Fun House: Metrics that drive eCommerce are totally different from the KPIs you use everywhere else eCommerce Strategists
Eric Heller, Founder, Chief Knowledge Officer, WPP Center of Excellence for Amazon 

eCommerce Private Label Brands: Same Game, Different Channel?
 Amazon Practitioners

 Kyle Gustafson, Senior Consultant, Simpactful 

The Evolution of Online Grocery: Key Developments & Opportunities in 2020 & Beyond — Omnichannel Leaders
Scott Bender, Senior Retail Analyst, CRC 
John Selio, Retail Research Associate, CRC 

Target’s Omni Channel Evolution — Omnichannel Leaders
Chris Cummings, Partner, The Bluebird Group

04

05

06

01

02

03

ECOMMERCE THOUGHT LEADERS

The following companies are a part of our Thought Leader program, in which we team with leading edge service providers to deliver expert perspective, insightful data, and necessary help for branded manufacturers looking to improve their eCommercebusinesses. We appreciate both their financial support for our event in addition to their value-add perspective they share with our eCommerceCouncil throughout the year.

Named one of Entrepreneur Magazine’s 2018 Top Company Cultures and Forbes 2019 Small Giants, Harvest Group is the leading omnichannel partner for CPG brands looking to unlock growth in both stores and online at Walmart, Sam’s Club and Kroger. Harvest Group’s customized team of retail experts offer full-service digital solutions including: optimized content creation and publication, digital data analytics and insights, and online marketing strategies. Harvest Group provides the right blend of people and technology to scale your digital business with speed.

Attend their presentation: Breakout Session 3 in Cascade 1 Room: Adapting to Win with Walmart’s Digital Commerce & Omnichannel Strategies

Email directly: mstamps@harvestgroup.com

Kenshoo Ecommerce is the leading technology platform for brands looking to plan, measure and execute their Amazon Advertising campaigns at scale. With over 600+ brands already running their Amazon Advertising campaigns through Kenshoo, coupled with twelve years experience as an enterprise-level paid search and social advertising platform, Kenshoois uniquely positioned to help marketers understand this unique and complex marketplace.

Attend their presentation: Breakout Session 2 in Fifth Ave Room: The Next Level of Amazon Advertising: Going Beyond Sponsored Products & Brands

Email directly: nich.weinheimer@kenshoo.com

Pattern is a top 5 Amazon third-party seller that helps brands attain worldwide eCommercegrowth and control. With 12 offices globally and current operations on Amazon, TMall, eBay and other global marketplaces, Pattern has become the premier global partner for brands looking to protect and grow their brands on marketplaces around the world.

Attend their presentation: Breakout Session 4 in Fifth Ave Room: Staying Ahead of the Evolving Marketplace Operating Models

Email directly: john@pattern.com

Stackline’s all-in-one commerce platform activates data, automates execution, and optimizes e-commerce performance for thousands of the world’s largest brands and retailers.

Attend their presentation: Breakout Session 1 in Grand Ballroom: Unbeatable Brands: eCommerce strategies to build brand loyalty amidst infinite selection

Email directly: mlagoni@stackline.com