Welcome to Cleveland Research Company’s 6th Annual eCommerce Summit, a conference designed to equip you to be a Catalyst for Change inside your organization – identify the needle moving opportunities, challenge the status quo, and make the right investments for the long term.
In designing this year’s Summit, we packed the agenda with thought leaders, experts, eTailers and practitioners covering advertising, voice, organizational structure, digital content, 3P marketplaces, data science, product development, and more. We’ve brought leaders from eTailers to speak, invited brands to share their experiences, and partnered with best-in-class service providers to give you the information you need to be successful in 2019 and beyond.
We will feature thought-provoking keynote speakers and highly-applicable breakout sessions that focus on four key areas:
Amazon Success
Designed for Amazon practitioners looking to learn the latest in tactics and strategies to optimize and better plan their Amazon business in 2019 and beyond. Key topics covered will include making the 3P marketplace work for you, better investing in Amazon’s marketing levers, identifying key Amazon programs for ’19, and getting smarter on strategic positioning on Amazon.
Omnichannel Opportunities
Designed for eCommerce team leads and senior retail executives looking to identify omnichannel winners and losers, optimize eCommerce content management, and optimize retail trade spend across key accounts.
Reaching Today’s Consumer
Designed for digital marketing leaders looking to get smarter on the evolving path to purchase. Key topics covered will include identifying new opportunities in digital advertising and optimizing spend across digital platforms.
Organizational Strategies
Designed for senior retail executives looking to position their companies for retail success. Key insights will be shared on what’s working for brands when it comes to eCommerce teams, how brands are linking physical and digital channel strategies, and the benefits that can come from putting the consumer at the center of your strategy.
Become a Catalyst for Change
Schedule of Events
Wednesday, September 12
6:00 pm | Welcome Reception
Thursday, September 13
7:00 am | Registration & Breakfast
8:00 am | Welcome & Opening Keynote Session
Walks Like a Duck, Quacks Like a Duck… Is it a Retailer?
Russ Dieringer | Executive Director | Cleveland Research Company
9:15 am | Keynote Session
Are we Innovating or Conforming?
Robin Bienfait | CEO & Founder | Emnovate
9:50 am | Keynote Session
Where is Retail Going from Here?
Chieh Huang | Co-Founder & CEO | Boxed
10:25 am | Keynote Wrap Up
10:30 am | Refreshment Break
10:50 am | Workshop Sessions
Taking Back Control of the 3P Marketplace
General Session Room: Harbor A-F
Whitney Gibson | Partner | Vorys, Sater, Seymour and Pease LLP
Daren Garcia | Partner | Vorys, Sater, Seymour and Pease LLP
Laura Erdman | Associate | Vorys, Sater, Seymour and Pease LLP
How to Win Share on Amazon via Data & Analytics
Room: Harbor G
Michael Lagoni | Founder | Stackline
Building a Sustainably Profitable eCommerce Model
Room: Harbor H
Raj Sapru | Director of Digital Strategy | Netrush
Pinky Gonzales | Head of Marketing | Netrush
12:00 pm | Lunch
1:15 pm | Breakout Session 1
Case Studies and Tear Downs of the Good, the Bad, and the Ugly Amazon Experiences
General Session Room: Harbor A-F
Malcolm Faulds | VP of Marketing | Salsify
Making the Connection Between In-Store & Digital
Room: Harbor G
Dan Bourgault | Former Head of Brand Partnerships | Instacart
Unilever: Building a Successful B2B Digital Strategy for Food Services
Room: Harbor H
Mark White | Co-Founder & President | content26
Menno Van Der Eijk | Sr. Manager of Digital & eCommerce | Unilever Food Service
People-Based Attribution: Measurement for Omni-Channel Success
Room: Harbor I
Simon Poulton | Senior Director of Digital Intelligence | WPromote
2:15 pm | Breakout Session 2
Leading Edge Best Practices on AMS and AAP
General Session Room: Harbor A-F
Patrick Miller | Co-Founder | Flywheel Digital
Abi Harmon | Senior Director, Client Services | Flywheel Digital
Predicting the Future of eCommerce Using the Global Marketplace as a Guide
Room: Harbor G
Eric Heller | Founder | Marketplace Ignition
How to Win with the Homecenters Online
Room: Harbor H
Mark Herbek | Executive Director | Cleveland Research Company
Matt Leiser | Director, Home Improvement Council | Cleveland Research Company
Driving eCommerce via Advanced Digital TV
Room: Harbor I
Tracey Scheppach | CEO & Co-Founder | MatterMoreMedia
3:15 pm | Breakout Session 3
eCommerce Team Success Stories – Leading Brands Share Best Practices
General Session Room: Harbor A-F
Russ Dieringer | Executive Director, eCommerce Council | Cleveland Research Company
Scott Sommers | Director, eCommerce Strategy | ShurTech
Brad Callahan | Director, eCommerce & Creative Services | Spectrum Brands
Laura Hyland | Vice President, eCommerce US | Henkel
Sonesh Shah | VP Marketing & Digital | Robert Bosch Corporation
500 Billion Reasons to Win with Walmart Digital Commerce
Room: Harbor H
Mark Stamps | Director of Digital Commerce | The Harvest Group
Michael Turner | Digital Commerce Lead | The Harvest Group
Risk and Reward – Consumer Confidence in Digital Technology
Room: Harbor G
Ged King | CEO | SFW Agency
Ashley Dillon | Marketing Director | SFW Agency
Autonomous Commerce: Removing Friction for Your Consumers and Driving Sales for Your eCommerce Business
Room: Harbor I
Megan Harbold | VP of eCommerce | The Mars Agency
Scott Erickson | Amazon Key Account Manager | 3M
4:15 pm | Breakout Session 4
“Alexa, How Can I Develop an Effective Voice Strategy”
General Session Room: Harbor A-F
Dave Isbitski | Amazon
Ethan Goodman | SVP Innovation | The Mars Agency
Rob Ciaffaglione | Director of eCommerce | E.T. Browne Drug Company
Strategies & Tactics to Effectively Manage Your Brand Channel Strategy in a World of Dynamic Pricing, Self-Service Platforms, and Automation
Room: Harbor G
Garrett Bluhm | Vice President of eCommerce, Marketplace Strategy | iServe
Data Driven Design
Room: Harbor H
Larry Pluimer | Founder | Indigitous
Creating a Lean, Mean Data Team
Room: Harbor I
Jim Horey | Founder & CEO | ReviewBox
5:00 pm | Cocktail Reception
*Agenda, speakers & schedule are subject to change
