Meet CRC’s Pet Insights Team at SUPERZOO 2025 – Sharing Trends, Innovation, and 2026 Planning
By Jenna BorthwickThe CRC Pet Insights Team is excited to return to Las Vegas, Nevada on August 13-15 for SUPERZOO 2025, one of the largest pet retail events in North America. Whether you’re a longtime industry partner or new to the scene, this trade show offers a valuable opportunity to connect in-person with peers, suppliers, and members of our Pet Insights Council.
What We’re Watching at SUPERZOO 2025
- Real conversations at scale: Industry engagement has returned to pre‑pandemic levels, full of meetings and traffic from suppliers, distributors, and retailers alike.
- What’s new: This year’s focus was on value-oriented items given muted outlooks and pressured consumer discretionary spend.
- Looking ahead: Pet brands are navigating new consumer behaviors, rethinking merchandising strategies, and reevaluating pricing in a category that’s normalizing after years of volatility. Innovation remains key in 2026 – across product development, go-to-market plans, or retail execution.
If you’re interested in discussing market share dynamics, category expansion, or performance trends in pet retail and animal health, our team welcomes the conversation.
You’re Invited: SUPERZOO Social Sponsored by CRC & Stackline
Let’s kick off the show together! CRC and Stackline are hosting a SUPERZOO Social at StripSteak inside Mandalay Bay, just steps from the show floor.
Join us on Wednesday, August 13 from 4:00 pm to 6:00 pm PT for cocktails, light bites, and conversation with industry peers.
If you’re already in Las Vegas for SUPERZOO or just looking to connect with others in the pet space, come enjoy a drink on us.
We hope to connect with you at SUPERZOO 2025 and look forward to sessions that shape the next chapter of the pet landscape.
To schedule a meeting or learn more about CRC’s Pet Insights Council, please reach out to Claire Obertin at cobertin@cleveland-research.com.