Supplier Stuff You Should Know: Ask the CRC Pros – Farm & Home Retail Opportunities with Mark Herbek
Experiencing tremendous sustained growth since the onset of COVID-19, Farm & Home retailers are becoming larger shopping destinations for Millennial homeowners as rural revitalization and sustainable living trends permeate pop culture. These regional retailers are looking for expanded assortment and new vendor partnership to further capitalize on these trends. Through…
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Supplier Stuff You Should Know – S1E2: Understanding the Retail Media Opportunity in Home Improvement
Retail Media is a key component to home improvement retailer’s marketing strategies. Claire walks us through how the emergence of Retail Media, key statistics around vendor engagement at both Retail Media+ and Lowe’s One Roof Media Network. Ultimately diving into how this marketing platform needs to be a key proponent…
Read More Supplier Stuff You Should Know – Ask the CRC Pros (w/ Mark Herbek)
In this inaugural episode, show host Claire Obertin, CRC’s Home Improvement Council Market Research Associate, sits down with Executive Director, Mark Herbek to discuss a variety of real-time questions we’ve received from vendor partners in an “Ask the CRC Pros” episode format. From 2023 outlooks to the continued Pro focus at homecenters, Mark takes a…
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WFH Expectations; Lowe’s Supply Chain Improvements; Kroger Looks to Expand
Consumer expectations for returning to the office have worsened according to our latest consumer study results, with 51% of workers expecting to go in for work in the month of October compared to ~70% in our July study. This aligns with recent announcements that Google has extended its remote work policy until…
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