From ChatGPT to Checkout: How Consumers Are Using AI and What It Means for Brands
If you’ve turned to ChatGPT lately for dinner ideas, planning a trip, or help writing a clever email, you – like millions of consumers – are part of the fast-growing AI boom. CRC’s October 2025 consumer survey reveals how AI is quickly becoming part of everyday routines, from personal shopping…
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Christmas in July: CRC’S 2025 Holiday Shopping Outlook
It might be 90 degrees outside, but consumers already have twinkling lights and shopping lists on the brain. Holiday planning is officially underway – from who they’re buying for to what they’ll buy, how much money they’ll spend, and where they’ll spend it. CRC surveyed our consumer panel in July…
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The Evolution of Value in 2025: What Today’s Consumers Really Care About
What consumers mean by “value” is changing fast. While price once ruled the conversation, recent findings from CRC’s Consumer & Advisory Services Team suggests that may no longer be the full story. In our April 2025 survey, nearly half of consumers reported caring more about value than ever before –…
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