How brands can win during the 2026 FIFA World Cup
The FIFA World Cup only comes around once every four years, and in 2026, the tournament returns to North America for the first time since 1994. U.S. consumers aren’t just planning to watch – they’re planning to spend. According to our January Consumer Survey: (n = 600)• 68% of U.S.…
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From ChatGPT to Checkout: How Consumers Are Using AI and What It Means for Brands
If you’ve turned to ChatGPT lately for dinner ideas, planning a trip, or help writing a clever email, you – like millions of consumers – are part of the fast-growing AI boom. CRC’s October 2025 consumer survey reveals how AI is quickly becoming part of everyday routines, from personal shopping…
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Christmas in July: CRC’S 2025 Holiday Shopping Outlook
It might be 90 degrees outside, but consumers already have twinkling lights and shopping lists on the brain. Holiday planning is officially underway – from who they’re buying for to what they’ll buy, how much money they’ll spend, and where they’ll spend it. CRC surveyed our consumer panel in July…
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The Evolution of Value in 2025: What Today’s Consumers Really Care About
What consumers mean by “value” is changing fast. While price once ruled the conversation, recent findings from CRC’s Consumer & Advisory Services Team suggests that may no longer be the full story. In our April 2025 survey, nearly half of consumers reported caring more about value than ever before –…
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