Supplier Stuff You Should Know: Ask the CRC Pros – Farm & Home Retail Opportunities with Mark Herbek
Experiencing tremendous sustained growth since the onset of COVID-19, Farm & Home retailers are becoming larger shopping destinations for Millennial homeowners as rural revitalization and sustainable living trends permeate pop culture. These regional retailers are looking for expanded assortment and new vendor partnership to further capitalize on these trends. Through…
Read More
The New Retail Frontier: What is the Farm & Home Retail Opportunity?
Farm & Home Retail has become a shopping destination, experiencing significant growth since the onset of COVID-19, as rural revitalization lifestyles attract younger, more female audiences to these cross-category retail chains. To capitalize on this growth, Executive Council Director Mark Herbek walks through the unique attributes of this retail channel…
Read More
Supplier Stuff You Should Know – Episode 4: The Value-Driven Home Improvement Customer
Understanding the foundational elements of today’s homeowner and macroeconomic impacts to customer behavior, Claire walks through key customer attributes and how these take shape in customer purchase decisions in the home improvement channel. By understanding purchase decisions, vendors will be able to market and define value-driven product attributes to their…
Read More
Beyond the Text S2-E2: Amazon: Uptick in Orders to Start 2023 Leading to Optimism Among Vendors
Now further into 2023, it seems that the worst of Amazon’s inventory truncation is in the past -- with the majority of brands seeing large orders come through. However, other nuances are still at play like Amazon’s low-ASP initiative, sentiment surrounding the AVS/VS resources, 2023 advertising plans, and even how…
Read More
Beyond the Text S2-E1: eCommerce Organizations in 2023
Since the publication of our eCommerce organizational report and benchmark in early January 2023, we have received a lot of inbound questions on the information covered. In kicking off our 2023 Audio Report Series, CRC’s Nick Fischietto talks through how when it comes to the integration of eCommerce into organizational…
Read More
Beyond the Text Episode 6: Amazon Fresh growth expectations for next 3-5 years determining brands’ current resourcing & investment decisions
Heading into 2023, Amazon Fresh presents an interesting growth opportunity for many brands. On the one hand, some vendors view Fresh as a long-term strategic account with it being one of the few grocery retailers with a legitimate path to meaningful footprint expansion over the next decade. On the other…
Read More
Beyond the Text Episode 5: Brands still plan to invest in Amazon seasonal promotions despite continued light orders
Since July 2022 Prime Day, brands have experienced serious inventory truncations at Amazon. Now heading into what is the busiest time of the year for many brands, vendors are sitting at 2-4 weeks of cover less than normal. Despite the slowdown in purchase orders, OOS and lost buy-box rates have…
Read More
Beyond the Text Episode 4: Balancing Promo Levers & Profitability following Prime Day
Following a stronger than expected lift from Prime Day, brands are now planning for some key promotional time periods balancing activations with profitability headwinds. Looking to the next few months, brands are being strategic about promotions and keeping their supply chains in-check to prevent OOSs before the holiday season. In this…
Read More
Beyond the Text Episode 3: Amazon Promotions Intensify
In the June 2022 Amazon report, we dive into the latest trends, themes, and top considerations from our research on Amazon over the last 45 days. Overall, we continue to view Amazon as well positioned to maintain its market share as consumers return to stores and the retail promotional environment…
Read More