Beyond the Text S2-E2: Amazon: Uptick in Orders to Start 2023 Leading to Optimism Among Vendors
Now further into 2023, it seems that the worst of Amazon’s inventory truncation is in the past -- with the majority of brands seeing large orders come through. However, other nuances are still at play like Amazon’s low-ASP initiative, sentiment surrounding the AVS/VS resources, 2023 advertising plans, and even how…
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Beyond the Text S2-E1: eCommerce Organizations in 2023
Since the publication of our eCommerce organizational report and benchmark in early January 2023, we have received a lot of inbound questions on the information covered. In kicking off our 2023 Audio Report Series, CRC’s Nick Fischietto talks through how when it comes to the integration of eCommerce into organizational…
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Beyond the Text Episode 6: Amazon Fresh growth expectations for next 3-5 years determining brands’ current resourcing & investment decisions
Heading into 2023, Amazon Fresh presents an interesting growth opportunity for many brands. On the one hand, some vendors view Fresh as a long-term strategic account with it being one of the few grocery retailers with a legitimate path to meaningful footprint expansion over the next decade. On the other…
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Beyond the Text Episode 5: Brands still plan to invest in Amazon seasonal promotions despite continued light orders
Since July 2022 Prime Day, brands have experienced serious inventory truncations at Amazon. Now heading into what is the busiest time of the year for many brands, vendors are sitting at 2-4 weeks of cover less than normal. Despite the slowdown in purchase orders, OOS and lost buy-box rates have…
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Beyond the Text Episode 4: Balancing Promo Levers & Profitability following Prime Day
Following a stronger than expected lift from Prime Day, brands are now planning for some key promotional time periods balancing activations with profitability headwinds. Looking to the next few months, brands are being strategic about promotions and keeping their supply chains in-check to prevent OOSs before the holiday season. In this…
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Beyond the Text Episode 3: Amazon Promotions Intensify
In the June 2022 Amazon report, we dive into the latest trends, themes, and top considerations from our research on Amazon over the last 45 days. Overall, we continue to view Amazon as well positioned to maintain its market share as consumers return to stores and the retail promotional environment…
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Beyond the Text Episode 2: Amazon Channel Update
In CRC's May 2022 report, our team gives an update on the Amazon business – specifically, trends over the last ~45 days. Through combining CRC’s perspective with brands’ recent experiences and expectations, we cover themes from a variety of topics including: assortment, profitability, sales, inventory, advertising and more.
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Beyond the Text Episode 1: Amazon’s Direct Import Program
In our March 2022 report, we dive into Amazon’s Direct Import program by giving an overview, highlighting program benefits, discussing roadblocks & opportunities, and sharing best practices while executing the Direct Import program.
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