The State of Retail Media 2022

We hand-picked the following guide to supplement learnings from CRC’s latest Thought Leader Webinar: From Products to People: How Retail Media is Shaping Up to Be a Customer-Centric Experience. Inside the guides, the experts at Skai unpack the state of retail media and how to combat your rising ad costs.

To get a better understanding of the trends driving this channel, Skai™ and BWG Strategy surveyed mid-level and senior-level decision-makers who spend a key portion of their week involved in retail media. Conducted in January 2022, this first annual State of Retail Media Survey captures feedback from 163 of the world’s leading agencies, brands, aggregators, technology providers, publishers, and retailers.