Amazon Ads Inflation
We hand-picked the following guide to supplement learnings from CRC’s latest Thought Leader Webinar: From Products to People: How Retail Media is Shaping Up to Be a Customer-Centric Experience. Inside the guides, the experts at Skai unpack the state of retail media and how to combat your rising ad costs.
Some industry reports about Amazon Ads show that CPCs are rising quickly, as much as 50% year over year. Even more challenging, these price increases negatively impact Amazon advertisers’ most watched metric, advertising cost of sales (ACoS), which is the percentage of Amazon revenue spent on advertising. How can you combat Amazon Ads rising costs? This whitepaper outlines how to make the most of your ad tech and a four-step technology plan.