Inside the Holiday Cart: The Data Behind the Biggest Shopping Week of the Year

Thought Leader Webinar featuring Stackline

Shoppers are increasingly turning to AI to compare prices and find the best deals across a wide range of holiday sales events.

Join us on Wednesday, November 18 at 1 p.m. EST as we connect consumer expectations with actual retail sales performance and explore how AI is shaping product discovery this holiday season with Stackline’s Vice President of Sales Noah Johnson, Senior Director of Strategic Insights Niko Sievers, and CRC’s eCommerce Council Executive Director Nick Fischietto.

We’ll take a closer look at:

Black Friday & Cyber Monday Shopping Plans: What new consumer research reveals about how shoppers are preparing for the biggest sales events of the season.
Holiday Sales Performance: What retail sales data from this year’s promotional events tells us about consumer spending and purchasing behavior.
AI’s Growing Influence: How AI shopping assistants are changing the way consumers discover, compare and select products.

Key Takeaways

You’ll walk away from this session with a clearer picture of what’s driving holiday shopping behavior and what these trends could mean for your brand as the season unfolds.

Registration includes access to the on-demand replay we’ll send out after the call.

About the Presenter

Nick Fischietto

Executive Director, eCommerce

Cleveland Research Company

Nick is the Executive Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments.

Nick holds a Bachelor’s Degree in Finance from The Ohio State University.

Noah Johnson

VP, Shopper OS

Stackline

Noah Johnson is VP at Stackline, where he leads innovation around how AI and shifting consumer discovery are reshaping commerce. He works with leading brands across pet care, CPG, and consumer electronics to understand where shoppers now find products, from AI assistants to retail search, and how to deploy more audience-centric activations across the full funnel. Noah has held several leadership roles since joining Stackline in 2019, and is based out of Stackline’s HQ in Seattle.

Niko Sievers

Senior Director, Strategic Insights

Stackline

Niko Sievers is Senior Director at Stackline, where he leads the Strategic Insights team advising Fortune 500 clients. He works with leading brands across CPG, healthcare, and consumer electronics on all things ecommerce, from retail media performance and pricing dynamics to AI shopping readiness and visibility, translating complex analytics into clear, actionable recommendations that help them win in an increasingly AI-driven shopping landscape. Niko brings 10 years of consulting experience, including six at Stackline since joining in 2020, and is based out of Stackline’s HQ in Seattle.