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Amazon Account Health Webinar with Gray Falkon 2025
Webinar

eCommerce

August 26, 2025
1:00 pm
$0.00
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Decoding AHR: How Amazon’s Account Health Rating Protects Your Brand

Featuring Gray Falkon

 

Are unauthorized sellers eroding your brand’s value on Amazon? Do you want to learn the most effective ways eCommerce leaders remove them and reclaim their growth?

Join CRC’s Sidney Hutson as she introduces Trajan Bayly, Founder & CEO at Gray Falkon, for an exclusive webinar: Decoding AHR: How Amazon’s Account Health Rating Protects Your Brand.

In this power-packed session, we’ll cover: 

  • The secret weapon in your brand protection arsenal: Amazon Account Health Rating (AHR)
  • The connection between policy violations and a healthy AHR
  • Leveraging Amazon’s policies to combat unauthorized sellers
  • Action steps for policy violation reporting
  • Success stories of using policy violations to remove unauthorized sellers

Don’t let unauthorized sellers compromise your brand’s integrity on Amazon. This session will offer invaluable insights for leaders looking to protect their brands in the global eCommerce marketplace.

Gray Falkon is also sponsoring the Welcome Reception at CRC’s 2025 eCommerce Summit this September. If you’re attending, be sure to stop by and connect with their team in person to keep the conversation going.

 

About Gray Falkon

Gray Falkon is redefining eCommerce brand protection, empowering over 250 global brands across major marketplaces including Amazon, Walmart.com, and eBay. Powered by a proprietary blend of advanced AI, automation and human expertise, Gray Falkon is the fastest, most effective way to reclaim your online sales and safeguard your brand.

Experience the power of Gray Falkon’s scalable, proactive protection tailored to your brand’s needs – so you can focus on growth.

About the Presenter

Trajan Bayly

CEO & Co-Founder

Gray Falkon

Trajan Bayly is a visionary leader in eCommerce brand protection and the CEO and Co-founder of Gray Falkon, the industry’s leading brand protection solution.

With over two decades of experience, Trajan’s expertise lies at the intersection of AI, data analytics, and eCommerce. Under his guidance, Gray Falkon has pioneered AI-driven solutions for brand protection on major eCommerce marketplaces including Amazon, Walmart.com and eBay.

Trajan has been instrumental in shaping the discourse around brand protection in the rapidly evolving landscape. His insights have helped over 250 brands navigate the complexities of brand protection, ensuring their products’ authenticity and value remain uncompromised from counterfeits and unauthorized sellers.

Trajan’s background is as impressive as it is diverse. He holds an MBA from Duke University, a Six Sigma Black Belt certification from GE, and extensive experience in predictive analytics, business strategy, and executive leadership with global companies, as well as early-stage startups in the tech sector.

Sidney Hutson eCommerce Associate CRC
Sidney Hutson

Research Associate, eCommerce

Cleveland Research Company

Sidney is a Research Associate on the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In her role, she gathers insights to write the team’s research reports, and connects with eCommerce Council Members via a number of touch points including 1×1 analyst calls and roundtables. Sidney aims to aid branded manufacturers in figuring out how to win with Amazon and other eCommerce-centric retailers.

Sidney holds both a Bachelor’s and Master’s Degree in Economics from Miami University of Ohio.