Fueling Smart Consumer Discovery: Winning the Digital Shelf in 2025

Thought Leader Webinar with Stackline

In today’s blended world of brick-and-mortar and eCommerce, the boundaries of traditional retail are dissolving – and with them, the old rules of category management.

Join CRC and Stackline on Tuesday, July 29 at 2:00 pm ET for our latest Thought Leader Webinar: Fueling Smart Consumer Discovery – Winning the Digital Shelf in 2025.

This 30-minute session will give brands and category leaders a modern, data-driven blueprint for excelling on the digital shelf in 2025 and thriving a competitive omnichannel landscape.

Stackline will cover: 

1. The Evolution of Search Behavior: Understand how real-time shopper intent is being shaped by retail search engines like Amazon
2. Emerging Brand Breakouts: Discover how up-and-coming brands like nello are riding waves of viral interest and outpacing national competitors
3. Rethinking Keyword Productivity: Identify the difference between productive and unproductive keywords plus optimizing content using AI
4. AI and Content Strategy: Explore how AI and large language models (LLMs) are revolutionizing content creation
5. The Omnichannel Mandate: Evaluate category definitions, competitive sets, and merchandising tactics to match today’s shopper journey

Attendees will walk away with a clear framework for refining digital shelf performance in 2025, including AI-driven tools for PDP content health, real-world brand examples, traffic growth benchmarks, and strategies to align cross-functional teams around consumer-first discovery.

This webinar is best suited for eCommerce, brand strategy, retail media, or category management professionals, especially those in CPG, health, or wellness. All registrants will receive the video replay following the call.