How Tariffs & Economic Pressure Are Reshaping Home Improvement Shopper Behavior

How are today’s macro pressures impacting home improvement shopper behavior?

Join CRC’s Advisory & Consumer Team as they break down how economic uncertainty and tariffs are influencing purchase decisions – from shifting brand perceptions to evolving expectations around price and quality.

Together, we’ll take a high-level look at brand health across the category:

Awareness – Do shoppers recognize which brands are national vs. store brands?
Perception – What drives brand preferences: quality, value, or retailer trust?
Loyalty – How much does brand loyalty actually influence home improvement purchases?
Purchase – How willing are homeowners to choose private label for their homes? What savings do they expect, and what premium are they willing to pay for a trusted brand?

Whether you’re tracking shopper sentiment or reassessing your brand positioning, this session will offer timely insights from CRC’s trusted experts on the front lines of home improvement shopper behavior.

Registration includes the slide deck and audio replay we’ll send out after the call.

About the Presenter

Ginny Tredway

Executive Director, Advisory & Consumer

Cleveland Research Company

Ginny has over 23 years of international experience working within the world of talent management and business consulting. She has partnered with businesses across the globe to support their strategic goals in the areas of talent management, organizational development, strategy, and process optimization. At CRC, Ginny leads our Advisory Services focused on creating and implementing robust programs to meet the strategic and operational needs of our clients. She works with our teams to create offerings which leverage our insights and expertize so that the projects she and her team deliver impact the business metrics which our clients care about.

Ginny earned her B.A. from the University of South Africa and her Honors and Masters of Commerce in Organizational Psychology from the University of Cape Town in South Africa. In her spare time, Ginny spends time with her husband and son, and can be found in the gym or exploring a new foreign country.

Ariadne Skoufos

Director, Advisory & Consumer

Cleveland Research Company

Ariadne is CRC’s resident “data nerd” and has been with the firm since 2017. She has expertise in survey writing, multi-level analysis, and turning consumer insights into actionable strategies. Ariadne is involved in most stages of the project process, from ideation and scoping, to survey design, to analysis and deliverable creation, and presentation. Ariadne holds a Bachelor’s Degree in Urban Studies and Studio Art from Vassar College and is an aspiring Ironman.