How Tariffs & Economic Pressure Are Reshaping Home Improvement Shopper Behavior

How are today’s macro pressures impacting home improvement shopper behavior?

Join CRC’s Advisory & Consumer Team as they break down how economic uncertainty and tariffs are influencing purchase decisions – from shifting brand perceptions to evolving expectations around price and quality.

Together, we’ll take a high-level look at brand health across the category:

• Awareness – Do shoppers recognize which brands are national vs. store brands?

• Perception – What drives brand preferences: quality, value, or retailer trust?

• Loyalty – How much does brand loyalty actually influence home improvement purchases?

• Purchase – How willing are homeowners to choose private label for their homes?  What savings do they expect, and what premium are they willing to pay for a trusted brand?

Whether you’re tracking shopper sentiment or reassessing your brand positioning, this session will offer timely insights from CRC’s trusted experts on the front lines of home improvement shopper behavior.

Registration includes the slide deck and audio replay we’ll send out after the call.