Monetizing Social Media with Ampd: Your 2025 Playbook for Growth

Social media is now a core part of the shopping journey – but many brands still treat it like a branding channel, not a commerce one. With two-thirds of consumers now incorporating social into their shopping experience, it’s crucial for marketers to rethink their strategy and unlock the full potential of monetizing social.

Join CRC’s eCommerce Council on Wednesday, May 21 for a webinar featuring Ampd, an innovative advertising platform. Austin Trunnell, VP of Sales, will share Ampd’s perspective on how brands can unlock shopper demand at retail, address internal objections, and activate social as a true revenue driver.

Ampd will dive into:

Defining the shopper dilemma
Why shoppers expect to buy through social and current barriers
Challenges we see today
Organizational alignment, confidence & data gaps, and fair & equitable concerns – plus Ampd’s point of view on how to get moving
Playbook for monetizing social media
What to measure, optimizing with smarter insights, and deep linking to drive conversion

Registration includes the on-demand replay we’ll send out after the call.

Ampd delivers offsite shoppers directly to retail in a directly measurable way for maximum digital sales. We empower marketers to optimize shopper journeys, break through performance plateaus, and drive incremental revenue at retail with clarity and confidence. Our deterministic retailer attribution data, creative and ad actionable intelligence, and automated reporting are just a few of the ways we help marketers better meet the needs of their shoppers. Learn more at ampd.io.

About the Presenter

Austin Trunnell

Vice President, Sales

Ampd

Austin Trunnell is the VP of Sales at Ampd, a Seattle-based ad automation platform helping brands drive offsite traffic into retailers. With over a decade of experience in performance media—especially across Search and Social—he leads Ampd’s go-to-market efforts, working closely with enterprise brands and agencies. Known for his hands-on, data-savvy approach, Austin focuses on building practical, scalable advertising solutions that actually move the needle. He frequently shares insights on commerce media strategy and attribution best practices, and is an active voice in the industry.

Nick Fischietto

Executive Director, eCommerce

Cleveland Research Company

Nick is the Executive Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role, Nick leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments.