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Travel Council

CRC’s Travel Council aims to provide insight into current and future travel trends – including actionable ideas and metrics that partners can use to help strategize and plan their travel business. As a trusted source for the latest travel industry research, Cleveland Research gives partners access to travel and tourism market research reports, including monthly travel trackers, real-time inflections, monthly demand forecasts, and time with our team’s analysts.

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Cleveland Research travel market research reports overview

Ground-level insights to help you forecast your travel business

CRC’s proprietary travel market research and analytics provide insight into current and future markets, including actionable ideas and metrics that can be used to help strategize and plan your business. Partners have access to monthly travel trackers, real-time inflections, monthly demand forecasts, and conversations with the analysts. Based on your customized preferences, these travel market research reports will be distributed to your inbox in real time. Our travel industry research is built from primary, ground-level checks rather than recycled secondary data, so you’re planning against what’s actually happening in the channel.

travel - hotel room - Travel Industry Market Research - Trends & Analysis - CRC

Travel tracker insights

Our Travel industry market research provide a strategic look at the hotel, travel and hospitality channel. From monthly forecast reports and result summaries to demand and occupancy by chain scale, we offer thought leadership and channel insights on the factors that are shaping the industry. Each travel tracker distills hotel, airline, and lodging demand signals into a single monthly read on the channel. Combined with our occupancy and chain-scale breakdowns, this provides travel industry market research partners with early line of sight to inflections before they show up in reported results.

With over 4,000 hotels in our contact network, we keep a finger on the pulse of the leisure trends.

Travel industry market research built for every stakeholder

CRC’s travel market research spans hotels, airlines, cruise lines, and consumer travel behavior, giving Travel Council partners a full view of where the industry is headed next. Our team pairs proprietary surveys with primary research relationships across a wide contact network, so travel industry market research doesn’t just track headline metrics, it explains the “why” behind shifting occupancy, pricing, and demand trends.

Many of our Travel Council partners also draw on CRC’s broader market research travel industry expertise alongside our coverage of foodservice, traditional retail, and consumer sector research, giving them a fuller picture of how travel spending connects to adjacent categories. For partners looking to turn travel industry market research into action, our advisory services and consulting team can help translate our findings into strategy and planning support.

Airplane on runway illustrating travel industry research

Experiences & analyst access

Quarterly webinars

We host our quarterly reports to provide additional detail and explanation on our forecasts and the key themes in the travel industry. The slide deck and audio replay are included for CRC Travel Council members.

Quarterly analyst access

Following our quarterly webinar, we are open to your specific questions on how the travel and tourism forecasts pertain to you and how your organization may best utilize the data to plan your business. We seek to best accommodate council members’ requests and make best use of their time by keeping the webinar follow up calls to 30 minutes or less.

What our Travel Council covers

Cleveland Research’s Travel Council structures its travel market research around the metrics that actually move planning decisions. Partners receive travel trackers covering hotel demand and occupancy, quarterly insights, and access to one-on-one interactions with our analysts to ask specific questions about the sector. The result is travel industry market research designed for executives, decision makers, and strategists who need to act on leisure and lodging trends before they’re widely reported.

Frequently Asked Questions

Our travel industry research is built primarily from direct, ground-level checks across the travel and hospitality channel. With over 4,000 hotels in our contact network, Cleveland Research tracks leisure demand, occupancy by chain scale, and emerging trends in real time, giving partners an early read on the factors shaping the industry.

Travel and tourism market research is used by executives, decision makers, and strategists in the hotel, airline, and broader hospitality sectors. These partners rely on travel industry market research to forecast demand, benchmark performance, and make planning decisions ahead of publicly reported results.

You can request a sample report directly from this page. Cleveland Research will connect you with a travel analyst who can walk through the data and discuss how our travel market research applies to your organization.

CRC provides monthly travel trackers, real-time inflections, demand forecasts, quarterly webinars, and direct analyst access for Travel Council partners.

Reports are distributed monthly, with real-time inflections shared as conditions change, based on each partner’s customized preferences.

It’s sourced directly from a contact network of over 4,000 hotels plus ongoing operator conversations, giving partners ground-level detail that’s harder to get from desk research alone.

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Rapid increases in plane tickets, gas, and hotel prices have raised concerns about the pace at which Americans will continue to travel. What’s in store for the travel industry this year? Click to request a sample report and connect with our travel experts.

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