During the call, our analysts will highlight the key shifts within the channel the last 12 months while sharing vendor best practices and new retail merchandising initiatives. We will also outline the new opportunities we see for the channel going forward to ensure you and your team are maximizing your sales and profits across the Farm & Home Retail channel over the next 12-18 months.
Other key topics we’ll discuss include:
- Reviewing key customer shifts in the last 12 months
- Outline new initiatives and best practices across farm & home retail
- Explore the latest feedback/progress on Tractor Supply’s strategic investments
- Identify new channel opportunities and long-term industry growth expectations
Registration will ensure you get the full slide deck, audio replay, and real-time audience polling results we’ll send out after the call.
About the Presenters
Mark Herbek, CFA
Executive Director, Farm & Home Council, Cleveland Research Company
Mark was born and raised on a small farm in Nebraska, and has spent the last 20 years writing research on the consumer retail industry. During his 15 years at Cleveland Research Company, Mark has analyzed the Home Improvement and Farm & Ranch industries, specializing in identifying inflections to help vendors grow more profitably and better navigate the evolving customer purchase decision process. Mark has been invited to speak at dozens of industry events, including key conferences, industry tradeshows, and distributor and association meetings.
Mark graduated with a BA in Biology from Hastings College and has earned the right to use the CFA designation.
Director, Farm & Home Council, Cleveland Research Company
Matt is the Director of the Home Improvement Council at Cleveland Research Company providing actionable business intelligence for CRC’s partners on home improvement and the building products industry for Pro, DIY, and eCommerce. Prior to his current role, Matt worked at Target Corporation in Minneapolis, where he developed a passion for mass retail in a variety of merchandising and management roles within Apparel and Accessories, Health and Beauty, Grocery and Home Improvement.
Matt holds a Bachelor’s Degree in Marketing from the University of Wisconsin – Madison. He currently resides in Chagrin Falls with his wife and son.