Our research suggests COVID-10 is sharply accelerating these trends, and as a result, expanding the total market opportunity for suppliers. Adding to the market opportunity are changes just now beginning by the new CEO at Tractor Supply (Hal Lawton), changes we expect will be followed by other key retailers in this industry.
We believe it is critical suppliers look more closely at what is happening in this market / where this market is going over the next 5 years in order to maximize the sales opportunity.
The CRC team will be hosting a short webinar to review the larger / expanding market opportunity for suppliers, and officially launch our Farm and Home Retail Council. Please join us on Wednesday, September 30 at 2:00 pm ET for a complimentary webinar focusing on the following topics:
- COVID-19’s Impact on Consumer Behaviors in 2020 and Beyond
- Shifts in the Farm and Ranch / Farm and Home Customer Base
- Real-Time Strategies to Address New Customer Opportunities
- Understanding the Rapid / Growing Influence of Online
- Quantifying the “New” Market Opportunity for Vendors
- Top Tactics for Maximizing Tractor Supply Growth in 2021
About the Presenter
Mark Herbek, CFA
Executive Director / Partner, Cleveland Research Company
Mark was born and raised on a small farm in Nebraska, and has spent the last 20 years writing research on the consumer retail industry. During his 15 years at Cleveland Research Company, Mark has analyzed the Home Improvement and Farm & Ranch industries, specializing in identifying inflections to help vendors grow more profitably and better navigate the evolving customer purchase decision process. Mark has been invited to speak at dozens of industry events, including key conferences, industry tradeshows, and distributor and association meetings.
Mark graduated with a BA in Biology from Hastings College and has earned the right to use the CFA designation