CRC recently hosted its annual eCommerce Summit virtually from October 12th through 16th.
Over the course of the five days, CRC analysts, peers at branded manufacturers, and industry thought leaders led 17 insightful presentations geared to helping you optimize your business for success in 2021.
The Summit was so impactful, 98% of attendees reported plans to share the replays and decks with their colleagues, and nearly 99% indicated they identified new strategies and tactics to pursue and/or built conviction in their current plans.
Attendee feedback included:
“Extremely informative summit that covered all aspects of eCommerce.”
“Best technology I have experienced (for virtual conferences).”
“I loved every presentation I attended. CRC does a fantastic job with every event I have ever attended and your speakers and presentations are so informative and actionable.”
Even though you were unable to attend live, we are excited to offer the entire Summit on demand for your purchase.
2020 Virtual eCommerce Summit Presentations
The eCommerce Professional’s Guide to 2021: Consumer Insights, Organizational Investments, Retailers’ Initiatives & the Implications for 2021
Presented by Russ Dieringer, Executive Director, eCommerce Council, Cleveland Research Company
What Senior Leaders Need to Know to Properly Support their Organizations for Success on Amazon in 2021
Presented by Darcy Meier, Director, eCommerce Category & Customer Development, Newell Brands
Can a Traditional Consumer Brand Really Go Direct to Consumer?
Presented by Michael Lagoni, Founder & CEO, Stackline
Take Control of Your Brand on Amazon by Proactively Managing Your Catalog
Presented by Kirsten Anderson, Senior Director, eCommerce Channel & Strategy, Luxottica
Leading Edge Practices for Product Detail Page Content
Presented by Scott Erickson, US Amazon Key Account Manager, 3M
Panel Discussion: New Strategies for Channel Management as Omnichannel Clashes with Pure Play
Moderator: Mark Stamps, VP Digital Commerce, Harvest Group
Panelists:
Michael Moore, Head of Retail, Harry’s, Inc.
Becca May, VP Marketing, Nature Nate’s Honey Co.
Kathryn Allison, VP Client Services, Harvest Group
Winning Today Across Different Retailers in a Different World With a Differentiated Strategy through Data & Intelligence
Presented by
Nich Weinheimer, General Manager, eCommerce, Kenshoo
Megan Harbold, VP Global Strategic Consulting, Kenshoo
The Science Behind Winning on Global eCommerce: Using Data & Design in Developing New Products, Beating Competitors, and Driving Demand
Presented by
David Wright, Co-Founder & CEO, Pattern
Beau Oyler, Founder & CEO, Enlisted Design
Opportunities on Amazon Fresh in 2021
Presented by Dave Juron, Long-time Industry Expert on Amazon Fresh
Panel Discussion: The organizational impact as marketing and sales blur in an omnichannel world
Moderator:
Russ Dieringer, Executive Director, eCommerce Council, Cleveland Research Company
Panelists:
Katie McClammer, Senior Marketing Manager, McCormick
Todd Hassenfelt, Director of eCommerce, Simple Mills
Best Practices for Manufacturers on Amazon in 2021
Presented by Michael Lagoni, Founder & CEO, Stackline
Panel Discussion: Instacart – Opportunities for 2021
Moderator:
Russ Dieringer, Executive Director, eCommerce Council, Cleveland Research Company
Panelists:
Kristen Arnwine, Regional Sales Manager, Bush Brothers
Jordan Tatum, eCommerce Manager, Omnichannel Acceleration, Energizer
Beverly Hughes, Customer Business Manager, Sargento
Tim Blachowski, eCommerce Director, Henkel
Adapting to the Next Normal in Omnichannel Retail
Presented by
Mark Stamps, VP Digital Commerce, Harvest Group
Michael Turner, Team Lead, Digital Innovation, Harvest Group
Capturing Page One: Data Driven Commercialization and Conversion Strategies
Presented by
Patrick Miller, Co-Founder, Flywheel
Abi Harmon, Executive Vice President, Flywheel
Optimizing, Automating and Running Lean Digital Structures
Presented by Garrett Bluhm, Founder & CEO, Drafted Commerce
Amazon DSP: The Secret Weapon of Programmatic
Presented by
Nancy McLaughlin, Director, Marketplace Search & Enterprise Service, Tinuiti
Evan Walsh, Senior Programmatic Analyst, Tinuiti
Panel Discussion: Turning your Amazon Supply Chain into a Strategic Weapon
Moderator: Russ Dieringer, Executive Director, eCommerce Council, Cleveland Research Company
Panelists:
Brian Eckard, Director of Supply Chain, Nestle GAAT
Paul Murphy, VP of Retail Strategy & Sales, Menasha
Owen Carr, Head of Vendor Management, Spreetail
