We hand-picked the following guides to supplement learnings from CRC's latest Thought Leader Webinar: From Products to People: How Retail Media is Shaping Up to Be a Customer-Centric Experience. Inside the guides, the experts at Skai unpack the state of retail media and how to combat your rising ad costs.
The State of Retail Media 2022
To get a better understanding of the trends driving this channel, Skai™ and BWG Strategy surveyed mid-level and senior-level decision-makers who spend a key portion of their week involved in retail media. Conducted in January 2022, this first annual State of Retail Media Survey captures feedback from 163 of the world’s leading agencies, brands, aggregators, technology providers, publishers, and retailers.
Amazon Ads Inflation
Some industry reports about Amazon Ads show that CPCs are rising quickly, as much as 50% year over year. Even more challenging, these price increases negatively impact Amazon advertisers’ most watched metric, advertising cost of sales (ACoS), which is the percentage of Amazon revenue spent on advertising. How can you combat Amazon Ads rising costs? This whitepaper outlines how to make the most of your ad tech and a four-step technology plan.
Digital Marketing Quarterly Trends Report
Retail media spending growth accelerated in Q1 as advertisers increased spending on Amazon and broadened their programs to other retail media networks. Download this whitepaper for the latest insights in digital marketing, growth trends and retail media spend.