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SUMMARY:Unlock the Power of Retail Media: Evaluating Networks for Your Brand
DESCRIPTION:CRC Thought Leader Webinar Featuring Harvest Group\n  \nRetail Media Networks (RMNs) continue to evolve – rolling out more advanced capabilities\, targeting\, and reporting in order to capture a greater share of branded manufacturers’ advertising dollars. \nFor a brand\, the decision of where to invest dollars continues to be increasingly complex and requires consistent education and understanding of what each RMN has to offer. \nJoin CRC’s Nick Fischietto for a deep-dive on omnichannel RMNs as we bring in Harvest Group’s Mark Stamps to discuss how to assess top platforms like Walmart Connect\, Target Roundel\, and Kroger Precision Marketing. Specifically\, Mark will dig into each platform and provide insights on how to get the best ROI in 2024 – beyond just media execution. \nRegistration includes access to the slide deck and on-demand replay that we’ll send out after the call. \n  \nNow in its sixth year\, CRC’s Thought Leader Webinar Series is a dynamic platform designed to bring together visionaries\, industry experts\, and forward-thinkers to share their insights and inspire innovation. This program aims to cultivate meaningful discussions\, promote knowledge exchange\, and elevate the collective intelligence of our community. From new strategies to essential best practices\, these sessions are ideal for professionals who are passionate about staying at the forefront of innovation\, leadership\, and trends within the retail space. \n  \nAbout the Presenters\n \nNick Fischietto\nExecutive Director\, eCommerce Council\nCleveland Research Company \nNick is the Executive Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role\, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments. \nNick holds a Bachelor’s Degree in Finance from The Ohio State University. \n  \n \nMark Stamps\nVice President\, Growth & Partnerships\nHarvest Group \nMark Stamps is the VP of Growth and Partnerships at Harvest Group\, leading strategic partnerships with major retail media networks including Walmart Connect\, Roundel\, Amazon Advertising (AMC\, DSP)\, The Trade Desk\, Sam’s Club MAP\, KPM\, and more. Mark’s previous roles at Harvest Group have driven the development and deployment of cutting-edge digital capabilities and retail media solutions that empower top brands representing over $6 Billion in retail sales. \nMark began his retail experience by leading merchandising systems development for Walmart and Sam’s Club before launching his career into CPG by joining Procter & Gamble. For P&G\, Mark led multiple retail sales teams and ended up managing P&G’s expansive brand portfolio on Walmart’s Global eCommerce platforms. Mark has also led large retail sales teams for Mars-Wrigley Confectionery and Philips Personal Health brands. \nAbout Harvest Group\nHarvest Group is a leading commerce agency for CPG brands looking to grow their business at Walmart\, Target\, Amazon\, Kroger\, Sam’s Club\, Costco\, Harris Teeter\, and Albertsons. \nHarvest Group offers a connected commerce solution leading their clients with account management\, digital content\, retail media management\, and replenishment services. Established in 2006\, our multi-functional team of retail experts leverages first-class systems and technology to fight for clients along every step of the retail journey.
URL:https://www.clevelandresearch.com/event/evaluating-retail-media-networks/
LOCATION:Cleveland Research Company\, 1375 E 9th St #2700\, Cleveland\, 44114\, United States
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DTSTART;TZID=UTC:20240515T140000
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SUMMARY:Navigating Retail’s New Normal for In-Store Engagement
DESCRIPTION:CRC Thought Leader Webinar Featuring Menasha Packaging\n  \nConsumer spending patterns continue to shift in response to rising prices\, creating an opportunity for retailers and manufacturers to capitalize on new trends and preferences. By staying ahead of the curve and adapting to the changing economic landscape\, businesses can position themselves for success in the long term. \nWe’re excited to announce our next Traditional Retail Thought Leader Webinar alongside Menasha Packaging: Navigating Retail’s New Normal for In-Store Engagement. \nJoin us on Wednesday\, May 15 at 2:00 pm ET when we review strategies and best practices for fostering in-store engagement during inflationary times. We’ll also explore the vital role of customer experience\, innovative technologies\, and data-driven insights to navigate this challenging environment. \nOther webinar topics include:  \n\nUsing in-store displays to your advantage\nBuilding anti-shrink measures\nOffsetting the rising cost to serve retailers\n\nRegistration includes access to the slide deck and on-demand replay we’ll share after the call. \nNow in its sixth year\, CRC’s Thought Leader Webinar Series is a dynamic platform designed to bring together visionaries\, industry experts\, and forward-thinkers to share their insights and inspire innovation. As part of our commitment to fostering thought leadership\, this series aims to cultivate meaningful discussions\, promote knowledge exchange\, and elevate the collective intelligence of our community. From industry intelligence to essential best practices\, this program is ideal for professionals\, industry leaders\, and enthusiasts who are passionate about staying at the forefront of innovation\, leadership\, and trends within the retail space. \n  \nAbout the Presenters\n \nBen Metzger\nExecutive Director\, Traditional Retail Council\nCleveland Research Company \nBen is the Executive Director of Cleveland Research Company’s Traditional Retail Council. He is focused on gathering insights\, identifying inflections and providing actionable conclusions for suppliers across the mass\, club\, grocery\, and dollar channels. \nBen holds two Bachelor’s Degrees in Finance and Economics and graduated Summa Cum Laude from Miami University. \n  \n \nRegina Bailey\nSenior Director\, Retail & Category Strategy\nMenasha Packaging \nRegina is an experienced CPG executive in the areas of Sales\, Shopper Marketing\, Retail Category Data Analytics & Insights for customers\, consumers\, with a marketing focus to achieve bottom line results. She processes issues fluidly by simplifying them to actions that deliver for her retail partners. Prior to Menasha\, Regina led the North American Category Management and Shopper Insights team for Unilever and Newell Brands. Prior to that\, Regina spent a combined 22 years working with retailers while at Kimberly-Clark Corporation and Unilever in sales\, marketing\, and business development. Outside of the office\, Regina and her family volunteer to raise funds for local cancer charities\, as well as Mercy Hospital Foundation. In her downtime\, you will find Regina gardening\, walking the trails of NW Arkansas\, or doing a little retail exploration (that’s code for shopping). \nAbout Menasha Packaging Company\, LLC \nMenasha is the industry’s largest independent\, retail-focused packaging and merchandising solutions provider. Yet\, what most impresses the world’s leading retailers and consumer packaged goods companies is our commitment to Go Beyond the expected. They receive the greatest measurable value\, delivered on time and just in time\, across the entire integrated merchandising supply chain.
URL:https://www.clevelandresearch.com/event/retail-new-normal-for-in-store-engagement/
LOCATION:Cleveland Research Company\, 1375 E 9th St #2700\, Cleveland\, 44114\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.clevelandresearch.com/wp-content/uploads/2024/04/2024-05-In-Store-Engagement-Menasha-TL-Webinar-Web.jpg
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